Branding
Friday June 11, 2021 By David Quintanilla
Zero-Proof Figlia Inspired By Alcohol’s Ugly Side | Dieline


There are lots of situations when of us fancy consuming alcohol, whether or not it is to rejoice a milestone, particular occasion, or perhaps a completely happy hour. For others, it isn’t a selection and extra of a lethal habit that slowly kills them over time. A sobering actuality, to make sure, particularly for households of alcoholics that undergo from the illness otherwise.

Editorial photograph

Figlia, which suggests daughter in Italian, was impressed by founder Lily Gieger’s expertise with alcohol, dropping her father to the illness when she was solely 20 years previous. Although her personal alcohol use amounted to a glass of wine at times, Gieger discovered that she loved being sober greater than not and that zero-proof cocktails had been virtually all the time an afterthought. An Italian-style aperitif, Figlia is designed to be loved alone or combined.

Editorial photograph
Editorial photograph

What Figlia is likely to be lacking in booze, it greater than makes up for in model. The branding, created by RoAndCo Studio, has a clear, minimal, and classic look that also lets you already know it’s celebration time. The stout glass bottle comes completed off with a glass stopper, and the label will get dominated by an enormous and daring wordmark executed in a classy sans-serif. The black and white label sits in sturdy distinction to the brightly coloured liquid inside. The look is disco cool, a late 70s or early 80s throwback aesthetic that’s price tapping into, in contrast to the shag carpet and fake wooden paneling of the identical period.

Out there in conventional 750mL sized bottles now at DrinkFiglia.com.

Editorial photograph



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