Branding
Wednesday May 12, 2021 By David Quintanilla
Zara Launches Inclusive And Refillable Beauty Line | Dieline


Inditex, the guardian firm of Spanish attire retailer Zara, has announced a brand new line of make-up which incorporates over 130 completely different colours and features a full vary of cosmetics for eyes, face, lips, and nails to be bought underneath the “Zara Magnificence” sub-brand. Along with being bought on-line in lots of markets beginning Might twelfth, choose Zara stores will now function a devoted division for the brand new cosmetics line.

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Developed consistent with Zara’s “There isn’t a magnificence, solely beauties” slogan, the brand new make-up line comes designed to be inclusive and suitable with a variety of pores and skin. Moreover, the broad vary of colours and finishes invitations of us to experiment with the brand new merchandise to create a uniquely private type of artwork and expression. On the helm of the brand new vary is UK-based make-up artist Diane Kendal, with packaging designed by company Baron & Baron, the identical agency answerable for Zara’s present, overlapping letters brand.

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Along with being inclusive, Zara Magnificence’s packaging, which incorporates nods to the Model’s Z, such because the slanted lipstick containers, can also be designed to be refillable, including built-in sustainability to the brand new product vary.

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Zara Magnificence can be out there in Europe, North America, China, South Korea, Japan, Australia, and New Zealand at launch. The agency says the road will roll out to different markets at a later date.





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