Marketing
Friday May 14, 2021 By David Quintanilla
YouTube Announces its First Ever #BeautyFest Creator Event


For those who work for a magnificence or trend model, that is worthy of word: YouTube is that this week holding its first-ever #BeautyFest event, which can showcase a variety of magnificence creators on the platform, who’ll share ideas, notes and guides into the newest tendencies and modifications within the sector.

As defined by YouTube:

#BeautyFest received’t simply be about ideas and tutorials (although we love these too!). We’ve introduced collectively magnificence creators, {industry} professionals and public figures to talk to in the present day’s hottest tendencies, with a various combine {of professional} views. They’ll enlighten all of us on a wide range of industry-specific topics – from extremely insightful magnificence, wellness and well being tricks to necessary conversations about amplifying variety and fairness throughout the wonder panorama.”

The occasion might present a heap of perception for magnificence entrepreneurs and creators, which have grow to be a a lot larger factor of the broader YouTube ecosystem of late. 

Certainly, YouTube says that between 2014 and 2018, the variety of trend and sweetness channels on the platform grew by 6x, and that curiosity has expanded even additional during the last 12 months, amid the rising eCommerce increase which has been accelerated by the pandemic. And with YouTube additionally now providing AR Try-On tools for make-up, together with its different promotional choices, that might make the platform a key channel of focus for magnificence manufacturers.

As such, the insights shared as a part of #BeautyFest could very effectively re-shape your campaigns and/or method – or at least, it might introduce you to a variety of magnificence creators to observe, and doubtlessly companion with on future initiatives.

Among the many numerous celebrities collaborating, actor Gwyenth Paltrow will give TikTok star Addison Rae a 90’s-style makeover, singer and actor Selena Gomez will shock creator Melissa Alatorre with a gathering, whereas musician Pharrell Williams will chat about his skincare routine. YouTube’s additionally providing particular reductions from manufacturers like Mented Cosmetics, Birchbox, and The Lip Bar as a part of the reside occasion.

It might be price taking the time to tune in – or catching up with the content while you get an opportunity.

You possibly can tune into #BeautyFest tomorrow at YouTube.com/Fashion from 1 pm PT / 4 pm ET.



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