Branding
Monday May 10, 2021 By David Quintanilla
Who Knew Low Sugar, Low Alcohol, And Low-Calorie Wine Could Be So Beautiful? | Dieline


Cale breaks open the wine trade by creating an entire new realm of low sugar, low alcohol, and low-calorie wine. The branding and packaging had been designed with these elements in thoughts and consciously favored a extra pure tone. The muted pistachio inexperienced label is refined and easy whereas nonetheless conveying to the drinker that natural flavors are infused inside. Cale is gorgeously packaged and effortlessly and visually showcases the advantages of the wine.


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A word from the founder, Nana: “I used to be impressed to start finding out Herbalism – the traditional custom and data of how vegetation, herbs and botanicals heal. I used to be concurrently ingesting much less alcohol, and though my social life remained strong, my grownup beverage choices whereas out and about and even on Friday nights on my sofa had been restricted to none existent; There have been no refined in style, practical and low alcoholic alternate options and so I got down to construct Cale.”

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