Marketing
Thursday May 6, 2021 By David Quintanilla
Twitter Rolls Out Larger Image Display in Timelines to All Users on Android and iOS


After testing it out over the last couple of months, Twitter is now rolling out its new tweet image display format, which is able to imply that full-sized previews of connected tweet pictures at the moment are proven inside person timelines, versus the present cropping down to suit your image into a selected tweet picture body. 

Twitter image update

You may see the present show on the left, versus the brand new format on the best. Quite than being cropped to inside an inch of their life, making it tough to see what the picture really is in lots of instances, Twitter will now present full-sized photos within the timeline, which is able to change the way in which tweets are displayed – and can doubtless have a number of implications from a digital advertising and marketing perspective.

The principle change in strategy pertains to the bigger tweet show for tweets with pictures, which equals extra display actual property, and extra room to share your message. That would imply that attaching pictures will enhance person response to your model message, as it will likely be bigger, and can stand out extra in-stream – so it’s possible you’ll need to experiment with pictures a bit extra in your Twitter course of because of this replace.

It additionally implies that you not must try to calculate precisely the best dimensions to make sure that customers can see your connected picture within the timeline.

Although there are some provisos to this – as defined by Twitter:

Inside these parameters, you are good to go – so you’ll nonetheless want to make sure your Twitter pictures meet these necessities. However you will not need to add completely different variations until you get simply the best one which shows as you need within the feed.

And there’s one different implication, as famous by Conviva’s Nick Cicero:

That is an attention-grabbing, and legitimate consideration to remember. If customers not need to click on in your tweets to broaden your connected pictures, that can even doubtless lead to a decline in engagement together with your tweets. So in the event you recurrently submit pictures, and your numbers take a dip, this might be the explanation why. Price noting in your course of.

It’s also value noting that this solely applies to single-image tweets. Tweets with a number of pictures will nonetheless be displayed within the older format – so if you wish to hold utilizing the ol’ ‘open for a shock’ tweet engagement trick, you continue to can, simply with a number of pictures as an alternative.

It looks as if an excellent addition, which is able to make your Twitter feed a extra visually attention-grabbing area. Although it might take some getting used to – and once more, for manufacturers, it might imply that tweets with pictures generate much more person curiosity, because of the variable dimension and show.

Which might additionally, finally, make this an annoying replace. If manufacturers work out that utilizing the max picture dimension is one of the simplest ways to dominate area, that would render standard hashtags streams just about unfollowable, as trendjacking reaches new (visible) heights – although Twitter can also be engaged on curated subjects to assist enhance this expertise.

Nonetheless, it is an attention-grabbing replace, which is bound to have implications to return.

Time to start out experimenting together with your tweets.

The brand new show replace is now dwell within the newest model of the app. 





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