Kentucky bourbon model Maker’s Mark has been distilling whiskeys since 1958, and since day one, it has been sealing its bottles by hand-dipping them in a specifically formulated wax. That crimson wax has develop into Maker’s signature visible part, giving the bourbon a particular look amongst different spirits on the shelf.
It’s that hand-dipped crimson wax that takes heart stage within the newest model refresh for Maker’s Mark, in partnership with company Turner Duckworth. The “crimson drip” is graphically recreated, complimented by the label’s tan colour. Further visible property have been handcrafted utilizing conventional wooden etching strategies, and so they additionally made two customized fonts primarily based on the unique label for the refresh.
“The bottle acted as a North Star that we held all our inventive work as much as,” stated Jared Britton, inventive director for Turner Duckworth, in a press launch. “Setting our path, we needed to contemporize the id in a manner that felt reflective of the unique supply, and in the end create a basis for Maker’s to develop into a real world icon.”
The result’s a model refresh that emphasizes a hand-crafted high quality, exemplified by the crimson wax the bottles are nonetheless hand-dipped. The brand new visible id is heat, respects Maker’s heritage, and ensures that the distinctly packaged spirit will proceed to name out to bourbon drinkers whereas attracting new ones.
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