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Friday May 14, 2021 By David Quintanilla
Tommy Truong Has Reclaimed The Stoner Stigma With Conceptual Packaging For POTHEADS | Dieline


In lots of states and cities, my residence base of Alabama included, marijuana nonetheless has extremely adverse connotations. POTHEADS is an idea packaging challenge created by Tommy Truong with the aim of destigmatizing hashish use. As a result of “pothead” is slang for an individual who smokes marijuana, the graphics are seen all through the idea are a visible play on phrases. The illustrations are intricately designed, and the considerate window permits the patron to see what’s past the stigmatization. Tommy’s packaging reclaims the time period “pothead” in a intelligent and artfully curated product.


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Hashish utilization stays taboo in lots of locations; nevertheless, a rising authorized market has emerged as hashish turns into progressively extra in style. In response to lingering stigma, POTHEADS goals to offset the adverse connotations related to hashish consumption by using a definite flavour of referential humour. Taking cues from fashionable ingesting tradition, POTHEADS urges potential customers to not take hashish too critically, and simply take pleasure in it.

The model’s identify is a play on phrases: “pothead” is a slang time period for “an individual who smokes marijuana, particularly habitually,” however a extra playful, literal interpretation would yield “any person with a pot for a head”. The tongue-in-cheek illustrations satirize current “pothead” tropes, together with a Nineteen Sixties hippie, a Nineteen Nineties skater, and an early 2010s hipster. Each the identify POTHEADS and the irreverent illustrations serve to reclaim traditionally pejorative tropes related to hashish use.

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To make the expertise of smoking hashish as accessible as potential to customers, the product is offered as a dozen pre-rolled joints which require no preparation earlier than use. Alongside the pre-rolls, every field contains 16 matches, which may be struck on the highest of the field, thus eliminating the necessity for the person to hold some other gear. Moreover, the field is constructed from recycled paper and with out adhesives, making it an environmentally pleasant product.

POTHEADS goals to counter the stigma related to hashish use by reclaiming the time period “pothead” and spinning it right into a playful image of resistance.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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