As a part of its broader ‘Small Business Month’ initiative, by way of which it is sought to spotlight the advantages of the platform for SMBs, and promote smaller operators within the app, TikTok has revealed a new, 60-page guide on how SMBs could make finest use of its instruments, together with a spread of explainers, suggestions, overviews and case research to supply perspective and steerage for these trying to map out a simpler TikTok technique.
And when you’re contemplating TikTok in your digital advertising and marketing course of, it is undoubtedly price a glance. You possibly can obtain the total information here, however on this submit, we’ll check out a few of the highlights.
As famous, the brand new information seems to be to stipulate the advantages of TikTok for small enterprise promotion, and features a vary of engagement stats and pointers aligned with this strategy.
The information additionally features a vary of TikTok-specific suggestions, designed to assist manufacturers implement a simpler strategy to their TikTok advertising and marketing efforts.
The particular notes listed here are useful, with TikTok offering clear, actionable recommendation on precisely what manufacturers ought to do to maximise their on-platform efficiency, and what they’ve discovered works finest when it comes to branded content material and posts.
TikTok additionally features a vary of case research and examples for instance the important thing factors, which additionally present some helpful perspective to help in your planning.
And undoubtedly, extra manufacturers are in search of additional steerage of their TikTok efforts. In response to a recent survey, TikTok is the platform that the majority SMBs need to be taught extra about this 12 months, because the platform continues to develop, and advance in the direction of turning into the following billion-user platform.
If that sounds such as you, then it is best to undoubtedly take a look at this new information – some fascinating studying, and helpful notes, in your technique.
You possibly can obtain the total ‘Official Information to Advertising and marketing on TikTok’ here.
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