Marketing
Wednesday June 2, 2021 By David Quintanilla
TikTok Announces New Initiatives for Pride Month, Including Creative Tools for Clips


June is Satisfaction Month, and TikTok has announced a variety of latest initiatives and instruments to assist customers participate in celebrating the LGBTQ+ neighborhood, and selling creators inside the app.

First off, TikTok has launched a brand new push behind the hashtag #ForYourPride to encourage neighborhood participation within the occasion.

It is attention-grabbing, on this context, that TikTok has intently related the marketing campaign with the favored #FYP hashtag, which just about each TikTok consumer provides to their uploads within the hopes of gaining extra publicity within the app. Which TikTok has stated doesn’t have any impact on its algorithms or process, so there is not any actual level in including the #FYP or #ForYou hashtags anyway. Possibly this can be a solution to redirect customers away from making use of these tags, and highlighting the opposite, extra related markers they may add to their captions.

When it comes to inventive instruments, TikTok has added 9 new colourful results on your clips, “together with Rainbow Hair, Rainbow Curtain, Rainbow Path, Satisfaction Lighting, Satisfaction Time Warp, Satisfaction Rainbow Cheeks, Satisfaction 3D Lashes, Satisfaction Glittery, and Satisfaction Flag Sky AR”.

TikTok Pride Month

In different phrases, there’s going to be lots of rainbows in your TikTok feed over the following month. How you’re feeling about that may come down to non-public perspective.

TikTok has additionally introduced the contributors in its second annual LGBTQ+ TikTok Trailblazers initiative, which seems to be to spotlight creators making a constructive impression on the platform.

TikTok Pride Month

TikTok will spotlight work from these customers all through the month, with function spots by itself profiles and on the Uncover web page.

TikTok may even host a variety of musical performances and community-building occasions by way of TikTok LIVE, together with performances from Charlie XCX, BennyDrama and Gia Woods. It is also working the first-ever international TikTok Satisfaction March, “a TikTok LIVE Lineup fundraising occasion spanning 12 hours throughout 24 completely different packages hosted by international locations across the globe”.

Main occasions like these might assist to spice up curiosity in TikTok Stay extra broadly, which can be step by step morphing into an eCommerce vehicle within the app.

And eventually, TikTok can be donating $500K to organizations that assist the LGTBQ+ neighborhood.

Satisfaction Month is a crucial initiative in serving to to boost consciousness of the LGTBQ+ neighborhood, and facilitate higher understanding of different existence, and broader acceptance of the identical. And with TikTok now changing into a extra vital factor of the social media panorama, it can also play an essential function in amplifying these messages, and facilitating connection inside the app. 



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