Branding
Monday May 10, 2021 By David Quintanilla
Thirst Refreshes Socially-Driven Beer Brand Brewgooder | Dieline


Impressed by a foul expertise with contaminated water on a visit in Nepal, Brewgooder was based to generate social good as its main driver, with each can of beer offered funding 100 instances the quantity in clear water tasks. 

5 years on, nevertheless, the B Corp brewery has outgrown the identical visible and model id that’s taken them from its humble, crowdsourced beginnings to a rising model set for growth in its mission to do good.

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Beverage model specialists Thirst have been enlisted to assist Brewgooder develop a brand new model technique and packaging extra reflective of its expanded mission. Impressed by the brewery’s sturdy ethos deeply rooted in constructive change and enhancing lives, Brewgood is given heat and hope with the model’s orange, giving carry and vibrance when paired with white. Changing the extra ornate script wordmark is a cleaner sort that also retains affability in a extra dressed-up approach. Likewise, illustrations get changed with strong swaths of colour accentuated by undulating ribbons evocative of Brewgood’s clear water mission. The brand new method offers a canvas simply used with the everlasting lineup along with seasonal and collaboration beers.

Editorial photograph
Editorial photograph
Editorial photograph

“Working with Thirst has been one of the crucial vital steps in realizing the potential of the Brewgooder model,” mentioned Alan Mahon, founding father of Brewgooder, in an announcement of the rebranding. “They gave us scalable simplicity and a fantastic confidence in who and what we’re as a model.”

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“Brewgooder brew nice beer, however what units them aside is their extremely highly effective goal that we needed to have a good time by design,” mentioned Matt Burns, Thirst inventive director and co-founder, in the identical press launch. “Whereas retaining cues of refreshment and style by colour and ease, we transcended the class and stripped away any anticipated craft beer language, visually positioning Brewgooder as a beacon of positivity and progress.”

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Editorial photograph
Editorial photograph

Brewgood’s new model id exudes confidence with personability whereas making clear the model is purpose-driven. Whereas the brewer’s goal has remained the identical in spirit, Brewgood’s new branding is much less bootstrapped and sophisticated in execution.

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