Branding
Thursday May 27, 2021 By David Quintanilla
The Prescription Paper Pill Bottle Takes Aim at the Plastic Waste in Your Medicine Cabinet | Dieline


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Final 12 months, greater than 4 billion prescriptions have been filled in america, with two-thirds of Individuals requiring some type of prescription medicine. Usually, these medicines are available in capsule type, and people teensy tablets get packaged into cylindrical-shaped plastic bottles. 

Sadly, these bottles and their child-proof caps are as a rule unrecyclable. Not like bulk grains, cleaning soap, or cappuccinos, one can’t merely carry again the identical bottle to the pharmacist to refill for security and hygienic causes. Furthermore, as a product, sufferers involved with the surroundings can’t simply determine to forego life-saving medication to cut back their contribution to the world’s plastic air pollution.

It’s additionally important that these amber bottles defend the tablets inside, as the patron depends on them for well being causes, and lots of medicines are costly and in restricted provide. Many bottles reside inside loos, the place glass isn’t an possibility and situations are sometimes humid. With so many prescriptions getting stuffed, the price of packaging is a priority, in fact. And did we even point out child-resistance requirements?

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Given the distinctive specs for prescription bottles, plastic has endured because the go-to materials. It’s robust sufficient, light-weight, and may get molded to fulfill child-resistant necessities, along with being air and watertight, at a low price. It could appear that plastic capsule bottles haven’t any sustainable various. However like so many inventions, inspiration from real-life would set studio Saatchi & Saatchi Wellness on a two-year path in direction of creating the Prescription Paper Pill Bottle, the 2021 Dieline Plastic-Free Award winner.

“I awoke early one morning, and I take some medicine daily,” recollects Scott Coltrane, inventive director at Saatchi & Saatchi Wellness. “I had not had espresso, so I knocked a complete row of empty amber plastic bottles all around the ground. As a result of I did not have my espresso but, I could not cope with that. So I simply left them on the ground and acquired my espresso.”

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The studio was engaged on a couple of initiatives on the time, and he noticed that Carlsberg had simply come out with a paper beer bottle, and he considered all of his capsule bottles falling to the ground. “On the time, I believed, effectively, these bottles that simply fell on the ground are plastic,” says Coltrane. “I’m wondering in the event that they’ve ever created a prescription paper capsule bottle. I searched it out and fairly shortly could not discover something. I simply put the concept down instantly after which introduced it to work and requested individuals what they considered it.”

Along with being made from paper, the paper capsule bottle would even have to guard its contents, meet regulatory necessities, and be compostable. The bottle folds collectively, negating the necessity for glue, and doesn’t require poisonous inks or dyes. In partnership with Tikkun Olam Makers, a world motion of makers and innovators, the ultimate design is offered freely and open-sourced, so any pharmacy or producer can use it.

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To satisfy child-proof necessities with no need a mechanism made from plastic—and holding your complete bottle compostable and biodegradable—small hooks get included into the design that locks the cap in place and prevents kids from opening it. Shockingly, it’s additionally water resistant, with the identical pure beeswax Brooklyn hipsters use to sculpt and form their beards. A time-honored sealant, beeswax doesn’t alter the biodegradability or compostability of the bottle.

Designing a substitute for the traditional plastic capsule bottle initially lead Saatchi & Saatchi to recreate the cylindrical type with fiber. In the end, nonetheless, the workforce got here to comprehend there’s no important cause for tablets to return in a cylinder, main them to a extra sensible and efficient ultimate end result. “We went by a bunch of various designs making an attempt to determine what the proper one that might truly work could be,” says Jeremy Scharlack, designer at Saatchi & Saatchi Wellness. “We tried to do a molded paper, which is type of like an egg carton, however it simply did not type appropriately.” 

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“We have been going to make use of paper pulp, and we experimented with that a couple of occasions, however it got here out as a blob,” Coltraine added. “You could not get exhausting strains with the design. And it was an enormous glob that type of set, however it wasn’t uniform sufficient. And it was an enormous laughing level as a result of it was such an infinite failure.”

“There was some studying across the precise form of the bottle, we tried to make it nearly as near the cylindrical plastic prescription capsule bottle as we might, and that basically wasn’t as straightforward to do as what we ended up with, which is a extra hard-edge, sq. bottle,” provides Kathy Delaney, chief inventive officer at Saatchi & Saatchi Wellness. “However we nonetheless tried to maintain the proportions the identical as what individuals have been used to as a result of we did not need the bottle to be compromised in any method— even from a how-it-feels-in-your-hand perspective. And the form is one you are used to placing into your cupboard.”

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Saatchi & Saatchi Wellness’ paper capsule bottle fills a necessity for a sustainable various to plastic bottles generally used within the US. Nevertheless, medication will get packaged and distributed in a different way in different elements of the world, such because the UK and Europe, the place pharmacists distribute medicine boxed and set in blister packs. The workforce nonetheless sees a chance to make capsule packaging sustainable, as effectively different pill-like merchandise, like mints and even hashish.

“Let’s do the primary paper prescription blister pack and work out how to do this,” says Delaney. “Persons are citing issues like tic-tacs and stuff like that. However I feel the subsequent pure factor that’s a lot nearer [in adoption] could be hashish. I feel that viewers is prepared.”

Response to the Prescription Paper Capsule Bottle has been overwhelmingly optimistic, because it supplies an answer to a single-use plastic package deal that till now has had few alternate options. It marvels and advantages from its simplicity, sustainability, and accessibility, due to its open-source license. 

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“As any person who takes medicine on a daily schedule, the plastic waste created by medicine could be so irritating and overwhelming. That is an ingenious answer that brings sustainable, paper-based capsule bottles to the forefront. With an open-source mannequin, I can’t wait to see this exchange prescription capsule bottles the world over,” mentioned Andrew Gibbs, Dieline, founder and associate.

“Think about a world the place we not had the dichotomy of healthcare contributing to the huge plastic disaster. This new innovation, utilizing paper in such a intelligent method, is ready to make that dream potential,” says Sian Sutherland, co-founder of A Plastic Planet mentioned. “Billions and billions of indestructible without end plastic capsule bottles are not essential. The kid-safety closure is genius.” 

“We hope this simplicity and pure creativity of this packaging idea units a excessive bar that many will now attain for.”



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