Branding
Monday May 10, 2021 By David Quintanilla
The History Of Kikkoman’s Ingenious Soy Sauce Dispenser | Dieline


In case you had been to shut your eyes and consider a curvaceous bottle holding a globally common darkish elixir, one you’ve seen sitting atop tables numerous instances, what product involves thoughts? 

You considered a bottle of Coca-Cola, didn’t you? 

Properly, you possibly can argue that Kikkoman’s soy sauce dispenser has reached the identical stage of consciousness all over the world. Lovely in type and performance, it’s troublesome to think about consuming out at nearly any Chinese language restaurant or sushi joint with out seeing that indispensable glass bottle on the desk.

Regardless of its seemingly easy design, the trail to actuality started at a horrific and defining historic second that might encourage a younger survivor to design in response to destruction, in the end boosting Japan’s delicacies worldwide. Although it will take many tries, the enduring bottle would come to outline Kikkoman as a model.

Editorial photograph

Kenji Ekuan was a young person when he witnessed the mass destruction wrought by the atomic bomb dropped by the US on Hiroshima. Away at naval faculty, Ekuan would return house to seek out town destroyed, his sister useless, and his father, a Buddhist priest who oversaw a neighborhood temple, with radiation sickness that might take his life a yr later. The loss and destruction lead Ekuan to design with a philosophy based mostly on his Buddhist religion.

“Confronted with that nothingness, I felt an important nostalgia for human tradition,” Ekuan informed the New York Times. “I wanted one thing to the touch, to take a look at,” he added. “Proper then, I made a decision to be a maker of issues.”

“The trail of Buddha is the trail to salvation for all residing issues, however I noticed that, for me, the trail to salvation lay in objects,” Ekuan wrote in a serialized memoir in 2002.

Editorial photograph
Editorial photograph

Ekuan did initially observe in his father’s footsteps, briefly coaching for the priesthood in Kyoto. However he selected to pursue design, intending to participate in shaping the post-war Japanese tradition. Quickly after graduating from the Nationwide College of Wonderful Arts and Music in Tokyo, Ekuan based GK Industrial Design Associates in 1957. Quickly after, his staff was tasked with creating the brand new Kikkoman bottle.

Earlier than the invention of the brand new bottle, Japanese customers would fill small and teapot-like soy sauce dispensers from heavy 1.8L glass bottles, one thing Ekuan would witness his mom doing as a toddler. Not like tea kettles, the Kikkoman bottles lacked the superb management to refill the small condiment dispensers. Moreover, most of those soy sauce holders had been ceramic, with no approach to understand how full it’s with out opening the lid and peeking inside.

Editorial photograph

The brand new tabletop bottle would must be simply refillable and easy to raise and use. The high-waisted design permits for a pure circulation of fluid and leads the ring and pinky fingers to relaxation in a pure place. The usage of uncovered glass for the physique was a easy design determination that shortly communicated the fill stage. Plus, the mouth is huge sufficient to make refilling fast, simple, and spill-proof.

Ekuan’s new cap was his design’s most noticeable function, because it solved a common drawback relatable to anybody that’s poured soy sauce from conventional desk dispensers. Soy sauce has a excessive viscosity and tended to drip from standard receptacles when set down, dripping onto the desk. After three years and over 100 tries, the answer was an inverted spout. As an alternative of a downward angle, like conventional soy dispensers or teapots, Kikkoman’s new bottle has an upward spout, inflicting the drop of soy sauce to circulation again into the bottle.

Editorial photograph

With its debut in 1961, the Kikkoman bottle got here at a major time for Japan. The nation, trying to rebuild and redefine itself, had an simply exportable image of a brand new Japan. Soy sauce has been part of Japanese delicacies for hundreds of years, and the brand new bottle satisfies these pleased with the nation’s heritage and custom whereas being a product of a brand new, up to date Japan. Kikkoman soy sauce and its new tabletop bottle can be an early instance of Japanese cultural exports that might show profitable, together with different delicacies traditions like sushi, artwork and media together with Godzilla, and expertise akin to Sony Walkman.

Remembered for having a monk-like presence, Ekuan would method his craft with deeply philosophical issues. He would design to resolve issues for as many individuals as doable; his contributions aren’t luxurious resorts that soar into the sky however commuter trains utilized by 1000’s on daily basis, logos for municipalities and comfort shops, and, after all, the Kikkoman dispenser. If Oppenheimer’s dharma led to the destruction of Japan, Ekuan’s would result in the rebirth of a brand new Japanese tradition, economic system, and society.

Editorial photograph
Editorial photograph

Within the a long time since introducing Kikkoman’s revolutionary bottle, Kenji Ekuan would additionally design the Yamaha VMAX bike and a number of other trains, together with the 253 collection Narita Specific and the brand for Ministop, a series of worldwide comfort shops. Ekuan would additionally chair the Japan Institute of Design, function dean of Shizuoka College of Artwork and Tradition, and as a trustee of Artwork Heart Faculty of Design.

Kikkoman would change into the leader in Asian sauces in Japan, Australia, Europe, and the US, with annual gross sales of $3.9 billion. Kikkoman utilized for a 3D object trademark of the bottle, finally granted one in 2018 by the Japanese Patent Workplace. Past an emblem for the soy sauce agency, the Ekuan-designed bottle would change into an emblem of Japanese tradition and contribution to world delicacies.

Editorial photograph

Kenji Ekuan would cross away in 2015, after a long time of pursuing his life as a “creator” whereas making stunning design accessible to everybody. Impressed by the void loss of life and destruction leaves behind in its wake, Ekuan helped rebuild and redefine his nation, imbuing magnificence in on a regular basis objects akin to trains and comfort retailer indicators, each turning into important fixtures of the brand new, post-war Japan. His humblest creation, the fashionable soy sauce dispenser, can also be his biggest masterpiece. Swish as it’s helpful, the Kikkoman bottle belongs each in MoMA and your loved one Chinese language takeout spot.



Source link