Branding
Tuesday May 18, 2021 By David Quintanilla
Standard Black Designed Goodline Grooming Co. With Classic Barbershops In Mind | Dieline


CVS has teamed up with Normal Black, a inventive company based mostly in LA and New York, recognized for reworking manufacturers, to create a grooming model for males that’ll undoubtedly assist them look nice and really feel even higher.

The packaging brings you the basic barbershop really feel combined with glossy and trendy components. The brilliant blue coloration story is reliable and creates a clear and easy aesthetic. Let’s be sincere, catching consideration in a crowded CVS aisle is not straightforward, however these well-designed merchandise are sure to face out on any shelf.


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Guys wish to look good and really feel nice, however they need straight-forward and efficient merchandise that give them confidence. CVS requested Normal Black to create a brand new males’s grooming model that gives guys exactly what they need: easy but good for you merchandise—figuring out that catching the eye of grooming-minded guys is not straightforward.

Normal Black designed the model from the counter up, together with model technique, naming, brand, tone of voice, coloration, packaging design, and in-store expertise. Goodline was born by bringing collectively the acquainted barbershop aesthetic with easy, eye-catching, and trendy design that appeals to guys at present. Providing easy influence with good for you elements, Normal Black gave Goodline a model story with simply the correct quantity of factual need-to-ingredient data whereas utilizing wit and a humorousness to make it relatable.

Goodline. Look Good. Be Nicely.

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Editorial photograph
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Editorial photograph



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