Marketing
Thursday May 20, 2021 By David Quintanilla
Snapchat Adds New Lenses and Stickers in Support of Asian and Pacific Islander Heritage Month


Snapchat has added some new creative tools to assist customers have a good time Asian Pacific Islander Desi American (APIDA) Heritage Month, together with themed Lenses, new stickers and extra.

Snapchat API Month Lenses

As defined by Snapchat:

“To honor the variety of APIDA experiences, we teamed up with quite a few APIDA creatives together with Jiqai WangBadal Patel and Rachel Newman to develop a collection of “I Am APIDA” Lenses to uplift Snapchatters and encourage them to specific themselves and their identities. We’re additionally releasing further Lenses, Filters and the APIDA Pleasure Sticker Pack to permit Snapchatters to have a good time their heritage inside the many nations, languages and cultures that make up the APIDA group.”

Asian and Pacific Islander Heritage Month is now properly underway, and Snapchat is seeking to present extra methods for its customers to share their help – which is very vital this 12 months given the rise in race-based violence occurring towards Asian communities in varied areas.

Certainly, Snapchat additionally not too long ago shared some new research into how its customers are planning to mark the occasion, and their expectations round how manufacturers look to indicate their help for the API group.

Snapchat API month research

Snapchat is eager to place extra concentrate on this ingredient, with a view to facilitating extra group help and understanding.

That can even embrace the launch of a brand new Snap Authentic Collection entitled “As I Am”:

“…a primary individual collection about Asian-People, meant to problem and break down stereotypes, deal with ongoing discrimination, hate crimes and terrorism, whereas additionally shedding mild on and celebrating the varied array of experiences Asian-American folks have immediately.” 

This is a vital consideration for everybody, in displaying help for our broader group, and solidarity with API individuals who could also be focused resulting from misguided angst. It might not look like a serious factor – including a sticker or utilizing a Lens in help – however it may very well be simply what any individual you realize must see to be able to really feel that they’ve that connection.

It is price contemplating, and displaying help the place you may.

You may add these new Lenses by scanning these Snapcodes:

Snapchat API Snapcodes



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