Branding
Thursday June 3, 2021 By David Quintanilla
Shacksbury X WhistlePig Collaborate To Create Lo-Ball “The Official Highball Of Vermont” | Dieline


How does a model steadiness the difficult act of showing approachable and playful whereas nonetheless sustaining a complicated homage? Sasso & Co and Will Bryant have accomplished simply that for The WhistlePig Barrel-Aged Lo-Ball. This limited-edition mission resulted in a matte off-white label that includes illustrations of the barrels concerned in making the drink and a gold foil emblem as a nod to the gold foil accents used within the Whistle Pig labels.


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The WhistlePig Barrel Aged Lo-Ball was born and raised in Vermont. Once we wished to do a limited-edition barrel mission, it solely appeared pure to achieve out to our neighbors.

WhistlePig was good sufficient to roll over a few their Vermont white oak barrels, used to age their FarmStock whiskey at their distillery down the highway. The ensuing Lo-Ball is easygoing at simply 4.8% alc/vol. with contemporary apple taste complimented by the dry, spicy character you’ll anticipate from rye barrels (or from a Vermonter).

The problem on the design facet was create a label that was lighthearted as somebody would anticipate from the lo-ball line, whereas toeing the road on the delicate branding of WhistlePig. We ended up designing an off white matte completed label and as a nod to WhistlePig who makes use of a gold foil accents on their bottles we selected a label that gave us the flexibility to make the most of a gold metallic layer. The barrels designed by Will Bryant are maintaining with the mascot theme of the lo-ball sequence whereas the tax stamp Bart designed for the facet panel was one other nod to WhistlePig.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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