Aris Pasouris designed packaging that makes a press release for Saba’s, the olive oil firm that has been within the Sabaziotis household for 3 generations. Not solely is the yellow bottle completely showstopping and distinctive, the illustrations on the facet of the bottle showcase the familial particulars of customs in addition to the happiness of celebration. Pure pleasure flows from the packaging, and it virtually seems like there is a potion of youth inside the bottle and never merely olive oil.
Naming and packaging design for a small manufacturing of additional virgin olive oil from the household olive groves of Dimitris Sabaziotis.
The Sabaziotis household has been producing olive oil for 3 generations. Yearly, through the harvest season, all members of the family historically collect and take part in olive selecting. Till as we speak as the corporate has been taken over by Dimitris, one of many household’s two sons- although the method has been developed due to a sequence of contemporary manufacturing processes, making olive oil stays a ritual for the Sabaziotis household.
Sabaziotis Household -> Sabaziotis -> Sabas -> Samba -> Dance -> Saba’s Household
The identify Saba’s sounds just like the music and dance style samba. Dancing, one in every of samba’s key elements, and the household work within the olive grove, have been the defining components within the creation of the brand new product id.
The illustration, impressed by the lino printing method, with references from the traditional custom of oil manufacturing and the types of black-figure ornamental pottery, captures the harvesting course of by means of the participation of the household, as all of them dance round an olive tree, celebrating the yr’s harvest. In full shading black, the typography is a mix of Helvetica common for the primary textual content and Octane, in skinny condensed and black prolonged weights, to challenge a contemporary really feel due to its playful variable and to emphasise the identify’s musicality.
The container was chosen to be monochromatic, a shiny yellow with a transparent reference to the emblematic shade of the Samba dancers’ costumes. The identify, the colour, the illustration and the typography of Saba’s Household spotlight the worth of the small olive oil manufacturing from household olive groves, in a packaging challenge that mixes the weather of formality and custom with the enjoyment of celebration.
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