Branding
Wednesday May 5, 2021 By David Quintanilla
Pulp+Wire Make Atlantic Sea Farms’ Kelp The Star Of The Show | Dieline


Highlighting the fantastically easy and nutritionally wealthy kelp, Maine’s model alchemists Pulp+Wire labored with Atlantic Sea Farms crafting packaging that may replicate the standard of the product and the mission to help native fisher communities and kelp growers.

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Pulp+Wire created a unified line of packaging to incorporate their jarred merchandise and boxed frozen kelp. The packaging options natural shades of yellow, inexperienced, and blue, the identical colours of the product and pristine Maine waters the place the kelp is grown. The packaging for all merchandise permits the buyer to see the gorgeous shade of the true kelp contained inside, solely clear for a demographic accustomed to dyed and processed seaweed salads because the norm.

Editorial photograph
Editorial photograph

Anchored in Maine, Atlantic Sea Farms helps the coastal financial system thrive by giving lobstermen and fishermen one other strategy to make earnings by the ocean—by rising kelp to make use of in Atlantic Sea Farm’s line of merchandise. As a strategy to drive this message dwelling and personalize the model, the packaging includes a image and transient profile of an actual kelp farmer in Maine. 

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Atlantic Sea Farms’ kelp helps their neighborhood with jobs, and the ocean vegetable reduces carbon from our surroundings. Pulp+Wire used recyclable supplies and soy inks for the frozen kelp packaging as sustainability and performance had been paramount. The bins that maintain the frozen kelp and ready-to-use cubes are completely sized, ensuring there isn’t any wasted house or pointless packaging. 

Editorial photograph

And it is extra than simply what’s on the skin. The Fermented Seaweed Salad and Sea-Beet Kraut are winners of the 2021 Good Meals Awards, with Sea-Chi successful in 2020.

Go here to learn more about Pulp+Wire!



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