Marketing
Friday April 30, 2021 By David Quintanilla
Pinterest Shares Insights into the Latest Search Trends as Pinners Look Beyond the Pandemic


With the vaccine roll-out now nicely underway, persons are seeing the sunshine on the finish of the year-long COVID tunnel, which now has mindsets switching to new alternatives, with a return to social gatherings and occasions more and more attainable, and journey now again on the playing cards for planning.

Which will probably be an enormous aid. A part of the wrestle over the COVID interval has been the dearth of aid. With nowhere you are capable of journey to, and job safety unstable, most individuals simply stored pushing by – however and not using a vacation break developing, or a household go to on the horizon, that countless cycle more and more weighs on you.

As an alternative of simply getting by, individuals have to be shifting in the direction of the following purpose, and the capability to start out considering in these phrases might carry an enormous psychological cloud from our higher consciousness.

And positively, Pinterest is seeing a shift in its viewers attentions on this respect.  

As defined by Pinterest:

Whereas individuals turned to Pinterest all through quarantine – with searches for subjects like mindfulness, baking and residential group at historic highs – traits now present that very same kind of fervor, however with skyrocketing searches for holidays, and searches for outfits hitting an all-time excessive.”

These rising traits might be very related to your digital advertising plans – this is a take a look at the place Pinterest is seeing important will increase in search exercise, and the potential alternatives for entrepreneurs.

  •  Searches for “dream trip locations” are up 13x, and “luxurious trip” searches are up 6x
  • New purchasing behaviors are additionally rising, with searches for “trip trend” up 3x year-on-year, whereas “journey tattoos” are up 45%
  • Normal trend traits are additionally rising, with searches containing the phrase “outfit” now at an all-time excessive.
  • Extra particular trend traits embrace “Y2K outfit concepts” (+230x), “60 and 70s trend” (+133x), “zebra pants” (+14x), and “plaid pleated skirt” (+12x)
  • Trending equipment embrace “clay rings” (+303x), “hippie jewellery” (+16x), and “nostril chain piercing” (+8x).
  • And lastly, events are again on the agenda, with searches associated to “occasion” growing 64% from November ‘20 to March ‘21. Key traits embrace “Euphoria occasion concepts” (+43x), “yard ceremonial dinner” (+3x), and “occasion meals buffet” (+10x). 

On the identical time, Pinterest additionally notes that residence crafts and tasks stay fashionable amongst Pinners:

“From updating homes for working from residence or more room for leisure, or enhancing newly bought properties, searches for renovations are at an all time excessive. Seasonally, we see spikes in renovation searches each January as individuals plan for the brand new yr, nonetheless this yr, popping out of quarantine, marks our highest searches ever for renovation. Searches in Q1 2021 have been 28% higher than searches in Q1 2020 and 65% higher than searches in Q1 2019.” 

Extra particular residence adorning traits embrace “grand millennial decor” (+3x), “indie room” (+132x), “sage inexperienced aesthetic” (+32x), and “eclectic residence” (+9x). 

There’s a variety of concepts and inspiration in there, which can assist to information your social advertising technique, each on Pinterest and extra broadly – as a result of whereas these concepts are fashionable amongst Pinterest customers, they’re additionally probably reflective of broader traits.

For those who’re seeking to study extra, you possibly can search Pin traits for your self with Pinterest’s Trends tool. which allows you to seek for any time period and see Pinterest-specific engagement information.

Pinterest Trends

Pinterest continues to see regular progress in utilization – now as much as 478 million monthly actives – and the growing shift in the direction of eCommerce stands to work within the platform’s favor shifting ahead.

Which might make this new development information much more priceless to your planning.

You’ll be able to try Pinterest’s full itemizing of development insights here.   



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