Marketing
Saturday May 1, 2021 By David Quintanilla
Pinterest Announces New Initiatives to Celebrate Asian and Pacific Islander Heritage Month


Asian and Pacific Islander Heritage Month is being held in Could, and Pinterest has announced a spread of latest occasions and initiatives to assist mark the occassion, and spotlight API creators.

First off, Pinterest will function a spread of API creators on the In the present day tab within the app, which may also embrace assets for the group and allies in assist of #StopAsianHate.

Pinterest is particularly commissioning work from WEAREUPRISERSNadya Okamoto, and Kim Saira, who will every share Story Pins and content material to assist spark inspiration within the app.

Pinterest may also look to spotlight API-owned companies in its Could procuring highlight, whereas it is also internet hosting Instagram Stay classes with influential voices within the creator group.  

  • Be a part of us on Could twenty first as Pinterest hosts an Instagram Stay session with Inside Designer Noz Nozawa and Vogue photographer Anthony Gomes. Be a part of us @PinterestCreators Instagram to catch the dialog dwell! 
  • Don’t miss Pinterest’s very personal Head of Content material and Creator Partnerships Aya Kanai’s IG dwell on Could 14 with Jenny Wang, PhD, Asians for Psychological Well being

I imply, it appears just a little odd that Pinterest is utilizing Instagram Stay for this, and never internet hosting the content material in its personal app – however then once more, Pinterest would not have its personal live-streaming choice, and Instagram does have extra customers and attain.

Pinterest would not actually see itself as a competitor to Instagram anyway, given the latter’s give attention to social networking, and the previous’s rising emergence as an eCommerce platform. However Instagram is making a much bigger push into Pinterest’s territory with its personal eCommerce tools.

Appears just a little unusual, however that is the place it’s.

Lastly, Pinterest says that it’ll additionally assist a spread of API-related foundations and organizations by way of a two to 1 worker donation matching program, together with Asian Pacific FundHollaback and the Nationwide Asian Pacific American Ladies’s Discussion board.

The Asian group has been subjected to rising, and unjustified, rigidity in current months, with race-based violence on the rise, seemingly linked again to the outbreak of COVID-19. Given this, Asian and Pacific Islander Heritage Month takes on much more significance this 12 months, and it is necessary to see social platforms like Pinterest trying to spotlight the API group, as a way to facilitate elevated connection and assist.

You’ll be able to learn extra about Pinterest’s Asian Pacific Islander Heritage month programming here.



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