Branding
Wednesday June 2, 2021 By David Quintanilla
Pearlfisher Creates A Premium Wellness Brand Championing Balance From Within: Botanistry | Dieline


Botanistry is a dietary complement model whose merchandise can be utilized in some ways by including to soups, smoothies, or cereals. The premium wellness model teamed up with Pearlfisher and Jesper von Wieding to design an genuine model that will help folks in a balanced and holistic method. The packaging system was created with stability in thoughts and is rooted in custom whereas nonetheless contemplating trendy detailing. The result’s a design that is each sensible and stylish.


Editorial photograph
Editorial photograph

Editorial photograph

Pearlfisher is mixing heritage and nature into our on a regular basis lives, to champion stability from inside, with the creation of premium wellness model, Botanistry. The revolutionary preliminary vary of dietary dietary supplements contains 4 herb, spice and superfood blends – Glowing Greens, Lively Corals, Digestive Jades and Boosting Ambers – which can be utilized for soups, smoothies, cereals and so forth.

Botanistry is rooted within the historic science of Ayurveda and Sri Lankan heritage of cousins and Co-Founders, Rashmini and Rukshan Mather, who’re bringing to life a model that harmoniously balances operate and flavour, physique and thoughts, as a part of an all-natural life-style.

Editorial photograph

Collaborating collectively from the very begin in a brand new model partnership, David Ramskov, Managing Director at Pearlfisher, mentioned, “We wished to interrupt by way of the noise and litter that could be very evident within the wellness class to create an genuine model for each life-style that helps peoples’ emotional and bodily wellbeing in a method that’s actually balanced and holistic. The identify and the artistic strategy draw on the central concept of a botanist’s pocket book, and the deep respect for nature, mixed with Rashmini and Rukshan’s private ethos of care and household. This knowledgeable the creation of our new model positioning and tagline, ‘a mix of heritage and nature’, expressing this in a relaxing and trendy design with an intrinsic sense of stability, duality and flexibility.”

Editorial photograph

Louise Hvenegaard, Pearlfisher Design Director, commenting on the specifics of the brand new branding and design, mentioned, “Each little element of the identification and design has a deeper which means and speaks to the duality on the coronary heart of the model. For the model mark, the ‘B’ of Botanistry turns into a stand-alone image of high quality – selling the values of ‘bearing’, ‘being’, ‘stability’ – with the 5 intertwining leaves representing the 5 pure elements to be present in every mix. We’ve got crafted Garamond BE and Gotham for the product descriptors to suggest that the model is, without delay, rooted in custom and but useful and trendy. The canister colors, and two-tone botanical illustrations, create a superbly sensorial impact of their depiction of the pure properties, flavour and expertise of every mix, and that is mixed with the profit to create distinctive and emotive names, resembling ‘Boosting Ambers’ and ‘Glowing Greens’.”



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