Branding
Friday May 21, 2021 By David Quintanilla
Panera’s Brand Refresh Invites Guests To Break Bread | Dieline


Since at the least Biblical occasions, breaking bread with people at a meal carries a deeper which means and significance past the easy act of bodily nourishment. To at the present time and throughout humanity, sharing bread with others gives greater than corporal sustenance and gives a possibility to make a human connection, strengthen household bonds, forge new alliances, and ease negotiations.

That interpersonal connection that comes with breaking up a loaf of bread to share with another person comes by in Panera’s model refresh, executed in partnership with company BrandOpus, beginning with the bakery-cafe chain’s emblem. 

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The brand’s principal ingredient, the “mom,” is redrawn and now faces the viewer holding a proposal of bread. As a substitute of being framed in a sq., Panera’s emblem will get an arched high that is evocative of hearths and ovens. The colour palette additionally will get refined and expanded to present the model some additional heat and vitality.

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“Our largest problem was preserving very important reminiscence constructions from Panera’s wealthy heritage whereas tapping into new associations rooted in pleasure, enjoyment, and heat. Impressed by the eagerness and abundance of the model, the revitalized design is a radical revolt towards meals

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restrictions at the moment. It’s a rediscovery of the pleasure that comes with consuming scrumptious contemporary meals, and we’re excited for the world to expertise it,” stated Nir Wegrzyn, CEO and founding father of BrandOpus, in a press launch.

Panera Bread’s new look is rolling out on packaging, in-store, and on-line by the remainder of 2021.

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