Wednesday May 12, 2021 By David Quintanilla
New Report Looks at Instagram Engagement Trends, Based on 100 Million Posts [Infographic]

What’s engaged on Instagram in 2021, and which components do you have to be including into your Instagram advertising and marketing method?

That what the group from Point out sought to search out out with its newest research report, teaming up with Hubspot to research over 100 million public posts, from 1,000,000 customers, to ascertain key traits and shifts in Instagram person engagement.

And there are some invaluable insights right here. In fact, engagement traits can even differ by viewers, so not each generic development will align with what you are seeing. However by understanding the newest shifts, you may revise your technique – or at least, you may experiment with new choices to see whether or not they enhance your outcomes.

A number of the key findings:

  • Carousel posts have overtaken each single picture and video updates as essentially the most participating sort of put up
  • The caption size that noticed the most engagement in between 1,000 and a couple of,000 characters
  • Magnificence and beauty trade associated accounts acquired essentially the most engagement, on common

​A few of these notes are as you would possibly count on, however others may spark new concepts to your method.

You may obtain the complete Point out x Hubspot Instagram Engagement Report 2021 here, or try the abstract infographic under.

Mention x Hubspot Instagram Engagement report

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