ORCA, the Bristol-based inventive company, designed the colourful and disruptive packaging for the whisky seltzer model Mogul & Dram. By ORCA’s analysis, they found that 90% of seltzer model’s main colour is white. To face out and ditch the developments, they’ve utilized full gradient colour on the labels: yellow to orange gradient for the Lemon Infused and pink to magenta for the Grapefruit Infused. The typographic brand is each easy and refined and encompasses a minute droplet within the “g” to signify the whiskey’s dram. Mogul & Dram’s packaging is flawlessly refined whereas additionally elevating the seltzer world’s packaging.
Mogul & Dram is a brand new, challenger RTD whisky seltzer model, born out of a love for journey and selling a wholesome, lively and balanced life-style. At lower than 99 energy, and made with pure fruit flavouring, Mogul & Dram is a more healthy, sugar-free different to most arduous seltzers and soda mixer drinks out there in the marketplace right now. Youthful generations are demanding more healthy, extra handy options to suit inside their busy, lively existence.
A brand new wave of British manufacturers, together with Mogul & Dram, are daring to problem conventions by disrupting these age-old spirits classes. With shoppers extra attuned to what they’re ingesting and extra inquisitive about course of, Mogul & Dram needed to created a model and a variety of merchandise which have been clear and trustworthy about their values, ethos and processes. Main with whisky was a daring transfer, however one which the founders new labored, having explored an identical Soda primarily based drink known as a ‘Suntory Highball’ whereas visiting Japan in 2019… and so Mogul & Dram was born.
Initially an unnamed model, Mogul and Dram commissioned ORCA to develop a reputation, refine the model story and develop their full model identification, alongside a collection of packaging for his or her preliminary drinks vary. Breaking down the identify, Mogul pertains to the 2 founder’s love and shared curiosity of snowboarding, whereas additionally portraying the fixed hurdles and challenges confronted in life and the way we are able to overcome them by exploring new experiences. Dram is a measurement of whisky, or the concept a drop of one thing new and thrilling provides steadiness and intrigue to your life. With the model identify set, ORCA went about creating a visible identification to assist propel this new challenger product and launch it into the market.
We needed to create a contemporary illustration of a conventional whisky model, utilising a hand drawn, customized typographic brand which is each elegant and complex whereas additionally being playful and progressive. The logomark encompasses a delicate droplet inside the ‘g’, to signify the dram of whisky. Main with the slogan LIVE LIFE LOUD, we created a collection of illustrated scenes which signify journey and expertise, whereas providing a delicate nod to the model’s namesake. By our market analysis we observed 90% of seltzer manufacturers lead with white, so we needed to buck the development and actually stand out by championing full gradient color on the labels. The brand new model is a inventive translation of the place two worlds collide to create steadiness.
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