Wednesday June 9, 2021 By David Quintanilla
Messenger Adds New Integration to Promote the Latest ‘Fast and the Furious’ Film

May this change into a brand new sponsorship choice for Fb entrepreneurs?

This week, Fb has announced a brand new promotion for the newest movie within the ‘Quick and the Livid’ franchise, which incorporates new chat backgrounds and results, and an interactive expertise that comes with behind the scenes insights and video clips.

As defined by Facebook

“Beginning right this moment, followers can entry Film Mate, a first-of-its-kind “second display” chat expertise completely for Messenger together with a customized 360-degree background and chat theme (additionally obtainable on Instagram). Film-Mate is offered for every of the Quick Saga movies. It solutions film watchers’ burning questions and affords never-before-seen images and photographs in real-time as they’re streaming their favourite Quick Saga movies.”

Film Mate, which is a separate, third-party providing, has been built-in into the Messenger expertise, including one other factor to the app’s Watch Together viewing mode, which allows customers to view video content material in real-time along with their Messenger contacts.

By way of this new course of, when a consumer begins a brand new chat by way of the Fast & Furious Facebook page, they will be prompted about their degree of fandom “in order that your expertise is custom-made to your degree of information”. Viewers can then watch unique content material and add-on materials – whereas as famous, Fb’s additionally added new 360-degree backgrounds and chat themes, that are additionally obtainable on Instagram.

The chat themes are a brand new providing, with Fb launching the primary ‘Star Wars’ and ‘Selena: The Sequence’ themes last month, offering a brand new approach to join with followers.

Messenger Selena theme

That might change into a brand new promotional choice, and whereas it might be a reasonably high-end instrument, probably solely obtainable to big-spending film studios and the like, it may very well be one other extension of Fb’s promotional choices, offering extra methods to spice up consciousness and connection.

The Film Mate integration additionally facilitates extra interactive options for co-watching, and with extra customers seeking to stream movies collectively, that would additionally change into a helpful promotional instrument.

It is an attention-grabbing experiment both manner – if you wish to try the brand new F9 Messenger expertise, head to the Fast & Furious Facebook page and click on the Messenger icon to start a chat. 

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