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Wednesday May 12, 2021 By David Quintanilla
Mattel Launches Toy Recycling Program ‘PlayBack’ | Dieline


Youngsters develop up quick, which implies additionally they outgrow their issues rapidly as effectively, together with toys. Typically hoarding these playthings finally ends up turning into collector catnip and price some money, however for essentially the most half, when the kiddos abandon their toys, they aren’t value a lot. Toys aren’t usually recyclable, as they normally get made with a mishmash of blended supplies. Inevitably, a lot of them find yourself in landfills as trash, including extra plastic to the pile.

Now, toymaker Mattel desires to divert a lot of its outdated toys from the landfill with a brand new recycling program referred to as PlayBack. Beginning with Barbie, Matchbox, and MEGA toys, Mattel will take used objects from these manufacturers in any situation, with or with out packaging, and pay for the postage. Clients can request a transport USPS or Canadian Put up transport label to make use of, though they nonetheless have to BYOB a box-surely you’ve gotten one from Amazon mendacity round). As soon as you’ve got achieved that, affix the label and handoff to the related postal service. Relying on a couple of components, recyclable materials will probably be harvested from the toys to make new merchandise. If that’s not attainable, the producer will downcycle the despatched objects to be recycled and used to make different plastic merchandise or transformed to power.

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“Mattel toys are made to final and be handed on from technology to technology,” stated Richard Dickson, Mattel president and chief working officer, in a press release. “A key a part of our product design course of is a relentless concentrate on innovation, and discovering sustainable options is one vital means we’re innovating. Our Mattel PlayBack program is a good instance of this, enabling us to show supplies from toys which have lived their helpful life into recycled supplies for brand spanking new merchandise.”  

Accessible initially within the US and Canada, the agency says packages within the UK, France, and Germany will launch shortly.



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