Branding
Tuesday May 11, 2021 By David Quintanilla
Makers & Allies Sets the Stage for the Templeton Rye Revival | Dieline


Each good revival has a approach of bringing historical past into the now. It is much less about making issues the best way they was once and extra about utilizing the affect of the previous to form the longer term. 

Templeton Rye Whiskey, a pacesetter of the American rye revival, partnered with inventive studio Makers & Allies to bear their very own restoration—a rebrand that not solely breathes new life into the Templeton model however tells the story of their hometown’s deeply rooted whiskey lifestyle.

Editorial photograph
Editorial photograph

Crafting whiskey that respects the previous but is impressed by the longer term, Templeton Distillery captures the essence of a small city with a powerful spirit. With over 100 years of whiskey historical past of their hometown of Templeton, Iowa, the model’s story is one constructed on the shared experiences of the group. As the development of Templeton’s new state-of-the-art distillery concluded, they started working with the branding staff at Makers & Allies on a daring re-envisioning of their model that began on the very core of who they’re and what they symbolize. From deep inside the cornfields of Iowa, they pulled inspiration from the true bootlegging historical past of their hometown. And but, the brand new model represents a perspective shift in direction of the longer term and the expansion potential of Templeton Rye whiskey within the American market.

Editorial photograph
Editorial photograph

The result’s a bundle that evokes traditional Americana—assume baseball and amber waves of grain—with design components that trace at Iowa satisfaction for these within the know. The customized glass emblazoned with the brand new Templeton model is a intelligent solution to showcase the liquid that speaks to the standard of the product inside whereas additionally offering the chance to show a cohesive model id throughout every bottle. The premium substrate paper labels get accented by copper foil—maybe a nod to the copper stills used within the distilling course of. That will get additional refined by simply identifiable colorways for every product. The ten 12 months Reserve makes use of an industrious metallic label, allure medallion, and a novel closure to set itself aside as Templeton’s top-tier whiskey.

Editorial photograph

The branding and bundle work was only the start of the Templeton Rye and Makers & Allies alliance. To dive into extra inventive elements of this model revival, head over to design company Makers & Allies to see extra on the brand new Templeton model launch. And in the event you’re serious about attempting the 4 12 months or 6 12 months rye whiskey, search for it in shops and bars close to you starting Spring 2021. For whiskey aficionados seeking to rating the ten 12 months—you may have to attend till Summer season 2021 to get your palms on that.

Editorial photograph

Go here to learn more about Makers & Allies!



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