Branding
Thursday June 10, 2021 By David Quintanilla
Lucila´s Alfajores Brings Sweet Textures To Life | Dieline


Alfajores are a dessert created by sandwiching two cookies over a layer of dulce de leche. A decadent candy that wants branding to match. Bunker3022 created the package deal design for Lucila’s Alfajores that carry the feel and essence of the model to life. By means of wealthy and heat colours, patterns that match the emotions inside, and chic typography, no description is important as a result of it is a visible expertise. I’ve by no means tried an alfajores earlier than, and to say I am tempted is an understatement.


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Lucila started baking artisanal alfajores when she moved from Argentina to Chicago. The reminiscence of the odor of the alfajores that her mom cooked in her childhood house, impressed her to start out baking alfajores for her youngsters in Chicago.

And the alfajores had been so scrumptious that she continued baking alfajores for her associates and neighbors, and her neighbors´s neighbors. Phrase unfold all through Chicago, and eventually Lucila´s Alfajores grew to become a profitable pastry enterprise that offered alfajores all through the entire nation.

So Lucila realized that the identification she had made as soon as, along with her personal arms was to “home made” and it was time to suppose larger. The principle objetive was to inform her story with a extra skilled look and with out shedding the essence of an authors model.

We rely primarily on the feel of the completely different elements she makes use of within the course of akin to grated coconut, cookies, and the consistency of dulce de leche, illustrating them and producing patterns. All the time remembering the origin of Lucila´s story: “style love, share love” which grew to become the sturdy idea of identification. The whole lot needed to be intense and tempting. So a heat and powerful palette was mixed with a excessive impression typography, and a greater than tempting photographic type the place a part of the elaboration course of and the determine of Lucila might be seen.

All these parts summed as much as a memorable brand and a few Argentine hints make up a robust persona which displays the imprint of the model´s creator.

Lucila grew up within the Argentine countryside, in a small city a number of hours from Buenos Aires. Like nearly all Argentine youngsters, Lucila liked to eat alfajores, and dreamed of consuming all of them.

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What are the “alfajores”? The Argentine alfajores are the results of gathering two cookies and placing plenty of dulce de leche within the center. Nothing extra scrumptious.

Nonetheless, in america, no person knew what an alfajor was, so it was not so easy to speak this model, not solely finish customers needed to be tempted however we additionally needed to train them when was the best second to eat an alfajor.

By means of the excuse of the “shared second” we tried to fulfill the necessity for that candy contact that all of us want typically, being social networks the most effective means to convey this idea. An alfajor might be shared both with a great good friend and a narrative to inform, or a great espresso by yourself. It doesn’t matter what time, it’s at all times a great time to eat an alfajor.

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