Marketing
Thursday June 10, 2021 By David Quintanilla
LinkedIn Case Study: How Johnson & Johnson Used LinkedIn to Promote Vaccine Take-Up [Infographic]


LinkedIn has shared a new case study, which appears to be like at how Johnson & Johnson used LinkedIn advertisements to assist maximize COVID-19 vaccine take-up, and why they selected LinkedIn to succeed in key decision-makers and professionals.

The research is the most recent instance from LinkedIn as to how manufacturers are making best use of its ad tools, and with the platform seeing record levels of engagement, and persevering with so as to add extra customers (now as much as 740m members), the case for LinkedIn, significantly as enterprise exercise begins to ramp up, is strengthening each day.

As defined by LinkedIn:

“Johnson & Johnson determined to leverage LinkedIn Dwell to assist promote its “Street to a Vaccine” documentary marketing campaign, because the platform’s trusted setting {and professional} concentrating on capabilities helped them attain its desired viewers. Additional, a novel mixture of Sponsored Content material and Message Adverts directed on the international healthcare business additionally created consciousness and drove viewership all through the sequence.”

There are some fascinating notes right here, and pointers that might get you interested by how you may also have the ability to make the most of LinkedIn’s numerous promotional instruments to spice up your messaging with simply the proper folks.

Take a look at the infographic beneath.

LinkedIn case study - Johnson & Johnson



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