Branding
Thursday June 3, 2021 By David Quintanilla
Le Patissier by Le Drugstore Has The Sweetest Packaging | Dieline


It appears becoming {that a} pastry store would have packaging that is as scrumptious because the treats that lie inside. Design & Observe created the id for Le Patissier, and the result’s a connoisseur design system. The geometrically designed bins and baggage completely paired with coloration combos that might be described as “drool-worthy” with daring but simple typography is a match made in heaven. The Eiffel Tower may be a sight to see, however this packaging is a detailed second.


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Constructing on the model id for the long-lasting Restaurant Le Drugstore for which Design & Observe designed the id and British designer Tom Dixon designed the interiors, “Le Patissier” of restaurant Le Drugstore brings again a timeless mystique to the well-known pâtisserie scene of Paris.

By referring to it as Le Patissier fairly than Patisserie, Design & Observe selected to emphasize the non-public artisanal ability of the pastry chef, a task that doesn’t at all times garner the identical degree of esteem as a chef de delicacies would.

Within the graphic language the studio tried to discover a stability between the heritage of French pastry outlets and bringing a contemporary outsider’s perspective to this very French custom. The selection of colors and utilizing daring geometric color blocking have been used to create attractive “gourmand” color combos that will encourage individuals to deal with themselves and others to small culinary treats of their busy Parisian lives.

Located on the very high of The Avenue des Champs-Élysées, located on the big roundabout that revolves across the Arc de Triomphe, Le Pâtissier du Restaurant Le Drugstore is a beacon of Parisian historical past beloved by each Parisians and guests alike.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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