Jawa Nie Sen (JNS) is a brand new specialty espresso with packaging designed by Valentin Nogues and Broad Imaginative and prescient. The result’s a design that creates a premium expertise for the model’s customers. That is completed by means of the straightforward label design and the monochromatic colours within the branding system for every product. Not solely is the packaging for JNS glossy and trendy, nevertheless it’s extremely refined and helps emphasize the high-quality facets of the model’s beans.
Specialty coffees have made their solution to the Polish market, and are right here to remain. Jawa Nie Sen is a brand new model providing farmers espresso for individuals who care about high quality.
Impressed by the founder’s background as an well being specialist for the federal government, JNS (Jawa Nie Sen / Actuality, not the dream) is a brand new espresso model structured round a mannequin based mostly on subscription plans. The model’s message is concentrated on the well being and dietary advantages of premium farmer’s / specialty espresso versus industrial ones. The early aim was to create a polarizing but premium expertise for the viewers. Being based mostly on another mannequin, packaging the model and making a constant visible language was the principle precedence so we might then set to develop a web-based presence. The net facets of the model are directed in direction of leads technology by means of completely different funnels with a view to enhance the numbers of subscribers.
The supply consists of two merchandise (medium and lightweight roasted espresso) chosen in small impartial farms within the Brazilian mountains. The tonal palette was established with a view to differentiate every pack per amount. Design-wise, inspiration was taken from the pharmaceutical trade as a reference to the founder’s historical past, however was additionally a solution to emphasize the well being and dietary advantages of top quality espresso.
The refined design goals at positioning the roasting course of and the origins within the first place moderately than the flavour notes or the number of the beans. Historically, espresso manufacturers tends to cover the roasting degree whereas it’s the major issue answerable for the flavour in relation to espresso.
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