Branding
Wednesday May 12, 2021 By David Quintanilla
Inspired By His Mom and Her Tasty Pepper Sauce, Roofeeo Launches Jah Mama | Dieline


Many have taken up a brand new passion or picked up long-since ignored pursuits over the previous 12 months. Many revolved across the kitchen, studying to cook dinner new dishes, or recreating household favorites from reminiscence, particularly if it’s the recipe of a beloved one who has since handed. Musician Jahphet Landis, recognized professionally as Roofeeo, spent a lot of his quarantine on the latter, seeking to recreate his mom’s “pepper sauce,” a spicy condiment he remembers fondly from his childhood.

Effectively, it seems like he lastly landed on the tasty concoction, and he is now promoting it as Jah Mama Sauce.

Editorial photograph

“I used to be impressed to reinvent my very own mix of my mom’s pepper sauce throughout quarantine as a technique to join with house and to have a good time and honor the lifetime of my mama,” Roofeeo defined in a press release. “What makes Jah Mama distinctive is the Latin Caribbean soul, the story, and the celebration of household and tradition behind it, to not point out the potent kick of spice that may deliver any meals to life.”

Editorial photograph

The branding and visible identification for Jah Mama, by artist and designer Pres Rodriguez, is pushed by daring and colourful graphics that mix the Caribbean-Panamian roots of the sauce and its founder, seasoned with some funky retro kind therapy besides. The label is thrilling and attractive, and the pink flower on the middle of the brand will get cleverly surrounded by the model’s title in vegetal tones of inexperienced and yellow. Packaged in clear bottles, Jah Mama’s emblem will get complemented by the sauce’s orange hue.

Editorial photograph

Jah Mama is visually heat and welcoming with a novel throwback aptitude with an NYC bodega vibe. The bottle is brilliant and daring, on-point for a sizzling sauce seeking to break by means of a crowded market. The flower on the middle of the brand blooms up proudly, projecting a female power and evocative of a mom’s love.





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