Branding
Friday June 11, 2021 By David Quintanilla
I Carpini Brand Identity Communicates The Poetry Behind Their Wines | Dieline


The brand new packaging for I Carpini, designed by Drogheria Studio, is pouring with calm and constructive power. Every label is known as after a poem after which graphically interpreted by means of the stamping impact. This enables every label to be crammed with poetic visuals and a deeper degree of romance that rivals Shakespeare’s degree of emotion. Every label for the wines is really a visible expertise. To drink I Carpini is to know romance.


Editorial photograph

I Carpini is a vineyard characterised by a holistic method. Their winery is situated on the Tortonesi Apennines, in an uncontaminated context, the place the winemakers handle the ecosystem respecting the biodiversity. For I Carpini vinery wine manufacturing means time, care, and closeness to the land. Not following the usual processes, it’s the wine maker that chooses himself the very proper second wherein the wine is prepared. The brand new model identification we designed for them, needs to speak all of the poetry behind their wines, composed by persistence, stability and the respect for the character. Specifically, every label is known as after a poem that we now have interpreted graphically and re-created utilizing handcrafted stamps to remain close to the earth-bound soul of the product.

Editorial photograph

The time is without doubt one of the important points characterising the manufacturing technique of I Carpini wine. A peaceful and constructive time the place the areas are vital. The brand, outlined by two circles, communicates the rotation and the passing of the time required by the wine to search out its perfection and can be considered as a glass seen in perspective from above. It’s a dynamic emblem and within the model identification presents 4 totally different rotations, every one for each winery, displayed on the kinfolk labels and simulating the idea of the time and the lunar phases. The labels have been designed utilizing the stamp method. For every label, we designed a determine that illustrates the identify of the wine and its historical past. The names of the wines come from poems, so we wished to visually describe all of the romance behind them. These stamps have been then inked and pressed on paper after which processed digitally, however with out dropping the fabric taste obtained with this system.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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