Marketing
Wednesday May 26, 2021 By David Quintanilla
How to Use Instagram Reel Insights to Make Better Reels


A current Instagram replace consists of what manufacturers and creators have been ready for — Reels Insights.

Since their introduction in 2019, Reels have turn out to be an integral a part of Instagram’s ecosystem. They now sit entrance and middle within the app, simply accessible from the house web page, account pages and Discover web page.

And Instagram’s efforts to advertise Reels are paying off. An increasing number of manufacturers and influencers are experimenting with the format. However, as the thrill round it grows (there are at the moment 169,000 Google searches for the phrase “Instagram Reels” monthly!), entrepreneurs have unsurprisingly turn out to be wanting to measure their efficiency.

Main as much as the current replace, the one approach to test in on Reel efficiency was to:

  • Go to the Reels tab in your account to see the variety of views every Reel obtained (displayed on the backside of every thumbnail)
  • Open a person Reel to see what number of likes and feedback it acquired

Viewing Instagram Reel view count, like count and comment count

And whilst you can nonetheless use these steps for a fast test on a selected Reel, it’s now attainable to measure and monitor the efficiency of your bigger Reels technique by way of Instagram Insights.

Maintain studying to be taught extra about:

  • The definition of Reels analytics
  • Causes you must monitor Reels analytics
  • Helpful Reels metrics
  • Navigating Reels Insights within the Instagram app

We’ve additionally put collectively an inventory of 4 ideas for utilizing Reels insights to make higher content material.

What is Reels analytics?

Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels.

In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them.

Reels analytics are part of Instagram analytics and ought to be included in your Instagram experiences in addition to your bigger social media experiences.

(In case you need assistance constructing your social media report, check out our free template.)

Why is monitoring Reels analytics necessary?

As with all social media analytics, monitoring the efficiency of your Reels will help you be taught out of your wins, establish alternatives and enhance your efficiency over time.

Reels analytics will help you perceive:

  • What your viewers likes and dislikes
  • When you must put up your Reels for greatest attain and engagement
  • Which calls to motion resonate together with your viewers
  • Which AR filters, results and music tracks are doing it for you

Carefully monitoring Reels Insights may even enable you to acknowledge patterns and see if spikes in Reel efficiency can have an effect on your total Instagram engagement.

(In case you missed it, some entrepreneurs imagine that Instagram rewards accounts that actively put up Reels with increased total visibility. Our team ran an experiment to find out if that’s true.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, you must have a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel at the least as soon as.
  • Performs. That is the variety of occasions your Reel has been performed. It may very well be increased than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I’d assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers preferred your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of occasions your Reel was bookmarked.
  • Shares. The variety of occasions Instagram customers shared your Reel to their story or despatched it to a different person.

The best way to view Reels Insights

To entry Instagram Insights, go to your account within the cellular app, then faucet the Insights button beneath your bio:

Accessing Instagram Insights from account page

Notice that Insights are solely obtainable for skilled accounts. However don’t fear! You may change to a Creator or Business account in your settings — it solely takes a minute and even model new accounts with small followings can do it.

Then, head to Accounts Reached the Overview part:

The Reach section in Instagram Insights

Reels analytics at the moment are included within the Attain breakdown. In keeping with Instagram, that is meant to offer Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To test in on the efficiency of a selected Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

The best way to use Instagram Reels analytics to make higher Reels

Now that you already know the place to seek out your Reels analytics and why you must monitor Reels efficiency, it’s time to place all these findings to work.

Listed here are 4 ideas for utilizing Reels analytics to make higher content material:

Tip #1: Check totally different Reel types

To make good Reels, you might want to… watch lots of Reels. And not using a really feel for what’s trending, you’ll have bother discovering a method that works on your model.

However what if what you like doesn’t essentially resonate together with your viewers?

The important thing to discovering the most effective visible types, filters, results and traits on your model is testing. And now that you’ve entry to Reels Insights, you may drive extra insights out of your checks.

Earlier than, you could possibly solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t at all times a very good factor — a few of them is perhaps destructive. Take the feedback from an enormous grocery chain’s kitchen hack Reel for example:

Instagram Reel comment section

With the 2 new engagement metrics, you’ll have a greater understanding of what number of customers truly beloved your content material (sufficient to put it aside for later or share with pals). Whenever you put up a Reel that will get lots of likes, feedback, saves and shares, you’ll know that one thing is working!

Tip #2: Check totally different Reel lengths

Instagram at the moment lets all customers create 15 and 30 second lengthy Reels, with choose accounts accessing 1 minute Reels.

Much like testing totally different traits and results, you may wish to take a look at totally different Reel lengths to see what your viewers responds to greatest.

Tip #3: Check totally different audio choices

Instagram gives many alternative choices for including audio to Reels. You may:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a textual content to speech generator
  • Use a saved audio monitor — a tune or a viral snippet, like within the instance beneath from McDonald’s:

With entry to Reels Insights, you may check out totally different choices and see if a few of them are inclined to work higher than others.

Accessibility tip: No matter your alternative, be certain so as to add captions to your Reels so that everybody can get pleasure from them!

Tip #4: Check totally different occasions and days to put up

It is a huge one. Enhanced Reels analytics will help you pin down the most effective day of the week and time of day to put up your Reels for max attain and engagement.

The thought is easy — take a look at totally different posting occasions and watch your outcomes carefully to seek out out what time works greatest for you and your viewers. That method, you’ll by no means “waste” an important Reel by posting it when your viewers will not be on-line!

(Take a look at our post about the best times to publish on Instagram to set all of your Instagram content material up for achievement.)

 





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