Marketing
Thursday June 3, 2021 By David Quintanilla
How to Host a Successful Virtual Event: 10 Tips


Many individuals use the web to attach with family and friends. However digital occasions are additionally a cheap option to join with different professionals. Throughout the COVID-19 pandemic, loads of enterprise, networking and social life shifted on-line, and the digital occasion business is presently booming.

On this article, we are going to discover what digital occasions are, how they work and how one can host an attractive occasion that can have your company coming again for extra.

What are virtual events?

Virtual events are events held online. Depending on the purpose, they can be hosted in the form of invite-only webinars, publicly available live streams, online conferences requiring paid passes or informal social media events, e.g. live tweeting or AMA (ask me anything) sessions.

Virtual events usually take place on online platforms like Instagram, Twitter or Clubhouse where you can connect with your audience via video chat or voice call. There is also a growing market of specialized virtual event platforms for webinars and conferencing.

The biggest benefit of hosting a virtual event is that it’s relatively inexpensive — no need to rent out space! In addition, you can speak to a global audience from the comfort of your own home.

However, there are some disadvantages to hosting virtual events, too — namely that you’re not physically in front of your guests. Some attendees might feel disconnected or will have trouble focusing on what you’re saying as they struggle with video and audio quality, poor soundproofing or background noise.

Types of virtual events

While you can host a virtual event for virtually any reason and occasion (no pun intended!), here are some popular types of virtual events:

Virtual networking events

Virtual networking events allow attendees to come together and network in a virtual environment. A wide range of networking events can be hosted, including happy hours, after-work get-togethers and more.

Virtual team-building events

Virtual team-building events allow participants to engage in a variety of team-building activities and build team morale, all from the comfort of their own home offices.

Virtual fundraising events

It was once difficult for a charity or non-profit to have their voice heard, but with new technological advancements, virtual fundraising has taken off and is one of the most popular methods of raising money online.

Virtual hiring events

Virtual hiring events offer a great way to narrow down the applicant pool and identify qualified candidates without requiring employers to spend too much time or money on recruiting.

Virtual shopping events

Experts believe that live stream shopping is the next big thing in social media and e-commerce. Virtual shopping events are essentially online product demos where attendees can virtually “shop” for clothes, cosmetics and other products.

Head to our Social Media Updates site to learn about Facebook’s virtual shopping event, Live Shopping Fridays.

shopping live stream with host presenting makeup products

Supply: Facebook

Digital social occasions

Digital occasions are usually not all enterprise. You can even arrange small, casual digital social occasions, and, for instance, play board video games on-line with your loved ones or mates.

Digital occasion concepts

Now that you realize why you would possibly wish to throw a digital occasion, right here’s the how. Contemplate these reside occasion platforms and codecs in your subsequent huge on-line get-together.

Reside tweeting

Reside tweeting is actively posting tweets, providing commentary to a reside occasion that your viewers is conscious of and sure following — for instance, a live performance, convention or sporting occasion.

Digital workshops

The sort of occasion is the right method to offer hands-on coaching when offering conventional reside face-to-face instruction is not possible. They’re additionally nice for coaching the place there won’t be sufficient house to accommodate all contributors.

Digital conferences

Digital conferences help you host giant gatherings with out the necessity for a dear venue or an enormous workforce. Like their conventional, in-person counterpart, digital conferences present loads of alternatives for attendees to work together with each other and collaborate on new concepts.

AMA on Reddit

AMA stands for “ask me something” and is a method for folks to get actual responses from somebody they’re keen on. You can begin an AMA by occurring Reddit and asking others, “Am I attention-grabbing sufficient to do an AMA?”

If you reply questions in your publish, ensure that your solutions are thorough in order that the viewers has a way of who you might be and what’s necessary to you. A finest follow is for these concerned with the AMA to incorporate hyperlinks again to their web site or social media profiles to get new potential followers.

Bill Gates AMA post on Reddit

Supply: Reddit

Webinars

Webinars are a straightforward option to join with different professionals from everywhere in the world. Internet hosting a webinar is an effective way to construct your repute and increase your community within the digital house.

Social reside streams

Reside streams on platforms like Instagram or Fb might help you make connections with present and potential prospects, and different folks in your business or area of interest. They’re an effective way to construct consciousness in your product, share new concepts and opinions, introduce your self to potential shoppers and increase your attain.

10 suggestions for internet hosting digital occasions

Internet hosting a digital occasion could be a daunting job, however it doesn’t need to be. There are some nice suggestions and finest practices that can allow you to guarantee your digital occasion is profitable and leaves everybody with an incredible expertise:

1. Set clear targets from the beginning

Earlier than you get to planning the agenda of your digital occasion or selecting the most effective digital occasion platform, be sure you know why you wish to throw an occasion. Set SMART targets, and ensure the entire workforce answerable for the undertaking understands what you wish to obtain.

SMART goal graph explaining the acronym

Supply: The Reserves Community

2. Select the best platform to host your digital occasion

There are many platforms that supply totally different options, from co-hosting with one other group or firm to superior moderation instruments.

3. Select the best time in your occasion

You wish to keep in mind how many individuals will be capable to attend, whether or not or not they’re in several time zones and the way a lot time you want for Q&A.

Keep in mind: Completely different international locations have totally different vacation schedules!

4. Promote your digital occasion

Don’t plan on an viewers coming to you – be sure you promote your occasion nicely prematurely so attendees know when it’s occurring and the way they’ll take part.

5. Develop a transparent agenda that features audio system and timeframes

You don’t need your attendees to be ready round for lengthy intervals of time. Present a transparent agenda with the timings clearly marked and embrace any related hyperlinks, in order that contributors can plan forward.

6. Embrace moderators at your occasion

You wish to be sure you have sufficient moderators readily available throughout your digital occasion in case issues get uncontrolled. Keep in mind: Not everyone seems to be as well mannered on-line as they’re offline!

7. Interact your viewers

Your viewers doesn’t want an “hour lecture” – as a substitute, plan actions that contain energetic participation. Encourage your contributors to have conversations with each other — and to ask the hosts questions.

8. Put together to troubleshoot

You would possibly wish to think about using multiple platform. Simply in case there are any technical difficulties along with your video or audio, you’ll be able to change over to a unique service and proceed the occasion as deliberate.

9. Ship out a post-event observe up

Be sure you talk along with your contributors about how they’ll get entry to recordings of the occasion afterwards. This can even encourage them to hitch once more subsequent time!

10. Debrief

As soon as the occasion is over, take a while to attach along with your workforce and go over what labored and what didn’t. That method, you can be higher ready in your subsequent digital occasion!

Digital occasion platforms

Should you’ve by no means hosted a digital occasion earlier than, considered one of these 4 platforms will allow you to get began.

Instagram Reside

If in case you have an enormous following on Instagram, reside streaming on the platform is your finest guess. Use Instagram Reside Rooms to host a stream with as much as 3 different audio system. Your viewers will be capable to touch upon the stream and ask questions, and it is possible for you to to entry the stream’s analytics when you’re carried out.

Clubhouse

This quickly rising audio app is ideal for occasions which might be extra of a dialogue than a presentation. You’ll be able to ship out occasion invitations with hyperlinks to create rooms, after which anybody who has the app put in will be capable to hear in and touch upon what’s being mentioned reside.

If in case you have a big following on Twitter, strive the platform’s alternative to Clubhouse — Twitter Spaces.

And in the event you’d prefer to study extra about Clubhouse, take a look at our guide to the Clubhouse app, the place we discover how it may be utilized by companies.

GoToWebinar

GoToWebinar is a well-liked digital occasion software program excellent for occasions with a restricted variety of attendees. The screenshare possibility ensures that everybody can see all slides in real-time and ensures an important attendee expertise.

BigMarker

A simple-to-use no-download webinar device. BigMarker means that you can create digital whiteboards in your reside occasion. Attendees can touch upon the board and publish questions in a bunch chat in real-time.

Digital occasion examples

Should you’re searching for inspiration, listed below are some examples of digital occasions that companies and influencers have hosted throughout social media and past.

Profit Cosmetics’ make-up tutorials on Fb Reside

Greater than 2.4K viewers tuned in to learn to create a brow-mazing glow-up.

This Halloween, we’re serving up some main forehead INSPO! 😉🎃 We’re right here with the BOO-tiful @SabrinaXMakeup right now, and he or she’s going to indicate us how one can create a brow-mazing glow-up.

Posted by Benefit Cosmetics on Thursday, October 25, 2018

The Earful Tower Podcast’s reside Pub Quiz

Oliver Gee, host of The Earful Tower podcast, hosts Parisian-themed trivia occasions from his YouTube channel—and even gives prizes for the winners.

Garth Brooks and Trisha Yearwood’s Fb Reside live performance

The nation superstars held a jam session on Fb Reside, taking requests from followers head of time and through the broadcast.

Monday night time at 7pm ET the Queen and I are enjoying your requests throughout #StudioG! Publish your music requests beneath and…

Posted by Garth Brooks on Friday, March 20, 2020

Antron Brown’s behind-the-scenes tour on Twitter

The NHRA driver confirmed Twitter viewers round his store, which homes dragsters and trophies, amongst different gearhead treasures.

Reside baking classes from LinkedIn’s government pastry chef

LinkedIn’s pastry chef reveals members how one can make croissants and bread pudding.

Purple Mattress’ sleepy Fb Reside

Greater than 295K folks watched this 45-minute video of a girl yawning and brushing her wig.

Pricey Sleepless, we’re right here to assist. We current A Girl Who Cannot Cease Yawning and Brushing Her Hair. Joyful slumber.

Posted by Purple on Monday, Might 1, 2017

Lunch Doodles by Mo Willems

On daily basis at lunchtime the Kennedy Middle Schooling artist-in-residence hosts doodle periods for youths on YouTube.

Lululemon’s Yoga livestreams

The yoga model’s world ambassadors are main exercise, meditation, and yoga courses on Instagram reside.

On-line exhibitions by VanGogh Museum

The VanGogh Museum in Amsterdam lets followers take tours of gallery from the consolation of their sofa.

British Museum opens its doorways to Google Avenue View

Greater than 60 galleries of the British Museum will be visited from Google Avenue View.

Hearth Drill Fridays goes digital

Jane Fonda’s group takes local weather activism on-line with digital rallies each Friday.

Girlboss Rally goes digital

Girlboss founder Sophia Amoruso plans to host her model’s annual convention completely on-line this 12 months.

Skift’s Enterprise Journey On-line Summit

Skift will use Zoom to host this online summit that includes a number of audio system and attendees. Friends have the chance to ask questions and can have entry to a recording of the occasion.

3% Convention livestreamed shows

This group—based to treatment the truth that solely 3% of artistic administrators had been ladies—gives livestreaming of its conferences for reduced costs. The group additionally usually hosts Instagram Story takeovers to encourage followers.

Hootsuite might help you promote your digital occasions on social media and join with attendees. Schedule all your social media posts, interact with followers, and measure efficiency from one dashboard. Strive it free of charge.

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