Branding
Monday May 17, 2021 By David Quintanilla
Helmsman White Rum Features Nautical Nods Throughout The Design | Dieline


Society developed the model design, packaging, and copywriting for the New Zealand-based model Helmsman White Rum. The packaging is easy, with a two-tone palette consisting of black and iridescent blue. The palm tree icon on the prime of the label and the anchor on the backside are the proper nods to the corporate’s island residence. This design leans to the extra simplistic facet of issues however nonetheless retains it balanced and thrilling with particulars sprinkled all through.


Editorial photograph

?Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After efficiently launching the preliminary model the workforce challenged us to assist produce new rum merchandise for various markets. The favored vary sits as an reasonably priced, top quality possibility good for social events and cocktails.

We scour the world for less than one of the best rum. We do it for the curious, the seekers and the explorers. The souls that share the guts of the ocean. Get pleasure from neat or together with your mixer of alternative.

Editorial photograph
Editorial photograph
Editorial photograph



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