Branding
Thursday May 13, 2021 By David Quintanilla
Gerry’s Hard Seltzers Brand Identity | Dieline


Gerry’s, designed by Studio Chong x Freytag Anderson, was created with one thought in thoughts, “life’s too brief to show down good instances with associates.” The design of the cans in the end speaks to this mindset with enjoyable, brilliant, and electrical cans. Suppose pinks, purples, blues, and greens, all with a stunning playful emblem font and heart. These vodka seltzers are certain to encourage you to get after time and even simply chill and chill out. There are not any such factor as boring plans, simply boring folks, and Gerry’s has got down to ensure you’re not one in all them.


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In a shopper deep dive, we discovered some fairly miserable information: our target market was feeling fairly low. Rising up with 24hr information and surviving their first world pandemic, stress ranges have been at an all time excessive.

However regardless of all of it, 99% of customers expressed a constructive outlook on their submit Covid-19 future, and we thought there was one thing fairly brilliant and exquisite in that.

So, we thought, why not make a model that introduced somewhat optimism again into the world?

So we made a low calorie onerous seltzer to make kicking again with a chilly one the simplest resolution of your day. No arm twisting. No drama. No plan, for those who don’t need one. Simply crack open a can and get the convo going. In any case, life’s too brief to show down good instances with associates.

And once we drink with Gerry’s, it’s all the time good instances, assured.

The complete model id was designed to be recent, enjoyable and simple. Creating brilliant, pastel tones and a youthful tone of voice that is all in regards to the good instances.

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