Marketing
Friday May 14, 2021 By David Quintanilla
Facebook Announces New Tools and Resources for Asian and Pacific Islander Heritage Month


Asian and Pacific Islander Heritage Month is underway, and this week, Fb has announced a variety of recent occasions to assist promote API companies, and help API communities, which have been hit notably laborious by the COVID-19 pandemic.

As defined by Facebook:

Small companies have been devastated by the pandemic, and women-and diverse-owned companies have been even more durable hit. A current research exhibits API-owned companies have been essentially the most negatively impacted of all demographic teams, with a 20% lower of working enterprise homeowners from February to December final yr.”

Much more not too long ago, Asian communities have been subjected elevated assaults and race-based violence, stemming from the pandemic, which makes this yr’s API Heritage Month an much more necessary occasion for exhibiting help, and standing in solidarity with API individuals.

To assist with this, Fb has pledged $2 million in help of the API small enterprise neighborhood, which it can allocate to enterprise homeowners and teams to assist increase consciousness of API-owned manufacturers.

Along with this, Fb’s additionally launching a brand new “Assist Asian-owned companies” promotion which shall be displayed in person Information Feeds all through the month.

Facebook API Heritage Month

As you may see right here, the brand new promotion will assist to maximise consciousness of API-owned companies by showcasing their merchandise and affords direct in the principle feed.

Fb can even highlight API-owned companies in collections inside Fb Retailers and Instagram Retailers all through the month.

And eventually, Fb can also be operating a week-long ‘Amplify API‘ occasion, by which it can present assets, coaching and inspiration that “showcases the API neighborhood’s wealthy range, and helps individuals uncover API-owned small companies”.

Facebook Amplify API

“The week will embody devoted coaching and entrepreneur spotlights to gas future progress, together with a fireplace dialog with Roy Choi, a famend restaurateur and enterprise chief.

There is a vary of celebrity-lead occasions data periods being held all through the week. You’ll be able to register for the Amplify API occasion here.

These bulletins come along with Fb’s already launched remark warning options on Fb, which can now incorporate prompts on dangerous language which will impression the API neighborhood, in addition to a push to #StopAsianHate within the US. Fb has additionally added new stickers and AR tools to assist customers have fun API Heritage Month.

Once more, given the present state of affairs in relation to our API communities, it is extra necessary than ever that individuals present help the place they will, and these new initiatives will assist to additional increase consciousness amongst Fb customers.



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