Marketing
Tuesday June 1, 2021 By David Quintanilla
Facebook Announces New Features and Support Initiatives for Pride Month


June is Pleasure Month, and Fb has announced a variety of recent in-app options and instruments to assist customers take part within the occasion, in addition to new assist initiatives to assist present steerage and recommendation for the LGBTQ+ neighborhood.

First off, Fb has added a variety of recent celebratory options in its predominant app, together with publish backgrounds, customized avatars and stickers for each Information Feed posts and Fb Tales.

Facebook Pride Month

Fb’s additionally added a brand new, colourful, animated Pleasure emblem within the app, which was designed by Berlin-based artist Jasmina El Bouamraoui.

Facebook Pride logo

Over on Instagram, the platform has additionally added a variety of recent stickers for feed posts and Tales, whereas it is also bringing again rainbow hashtags for the occasion.

Instagram Pride Month

As you may see right here, whenever you use a Pleasure-related hashtag in your posts, it’ll swap to a rainbow textual content show on the printed publish, whilst you’ll additionally see a rainbow-colored ring round your Instagram Tales whenever you add the identical hashtags into your Tales frames.

Along with this, Fb’s additionally launching a customized hashtag feed for #Pleasure which can showcase content material from associated teams, publishers and public figures, whereas it is also including new Pleasure backgrounds and chat themes on each Messenger and Messenger Children. 

Fb’s additionally trying to assist LGBTQ+ owned companies, with curated #Pleasure collections in each Fb and Instagram, which can showcase themed gives and merchandise: 

“For instance, you may uncover limited-edition face decals by Euphoria make-up artist Donni Davy in collaboration with Face Lace, with a portion of proceeds going to Trans Lifeline and an unique Dragun Magnificence ‘Pleasure Pack’ by Nikita Dragun – each accessible with in-app checkout.

Fb’s new Live Shopping Fridays initiative will even tackle a Pleasure focus, with occasions that includes merchandise from LGBTQ+ founder manufacturers, and selling assist of related initiatives.

Fb’s additionally trying to present extra assist for LGBTQ+ communities by partnering with a variety of NGOs and specialists to share psychological well being sources, and showcase inclusive Fb communities. 

“In Poland, folks can observe these conversations on the Marketing campaign Towards Homophobia (KPH) NGO web page and in LGBTQ+ teams. And in Germany, we’re partnering with Pleasure Berlin to launch a Messenger chatbot with details about LGBTQ+ communities and provoking creators, in addition to NGOs that provide counseling.”

Pleasure Month is a vital alternative to indicate assist for marginalized communities – and for Fb particularly, that is a key level, on condition that it now manages the most important related assortment of people in historical past. It is vital that everyone feels welcome, and supported inside the firm’s apps, whereas Fb additionally offers the most effective alternative for most of the people to indicate their assist for folks from all communities, which may help to additional tackle considerations round inclusion and acceptance.

Certainly, Fb additional notes that greater than 25 million folks on Fb at the moment are a part of no less than one of many 34,000 public teams that assist LGBTQ+ folks. 

Given this, Pleasure Month is a key alternative to handle these key considerations, and underline assist for all members of the neighborhood.



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