Marketing
Tuesday May 4, 2021 By David Quintanilla
Facebook Adds New Safety Features and Creative Tools for Asian and Pacific Islander Heritage Month


Fb has announced a variety of recent initiatives to mark Asian and Pacific Islander Heritage Month, together with new security instruments, further funding for API associated teams, and inventive instruments to assist Fb and Instagram customers take part within the celebration.

First off, on consumer security – with violence towards Asian Individuals on the rise, Fb is shifting to lift consciousness of doubtless offensive or harmful remarks by broadening its remark warning options that are triggered by dangerous language.

As defined by Facebook:

“To ensure the API group feels protected and supported on our apps, we’re increasing our remark warning options on Fb to encourage folks to rethink dangerous language and supply training round how that language might impression the API group and others.”

Fb first rolled out offensive remark prompts on Instagram back in 2019, earlier than increasing them to its fundamental app in June last year.

Fb hasn’t offered any official stats on the effectiveness of those prompts, however clearly, they’re serving to to alter consumer habits, and get extra folks to rethink their language. 

Which might be all that is required in lots of circumstances. Final August, Fb additionally published research which confirmed that straightforward misinterpretation could be a key driver of on-line angst. 

That is the primary time Fb has used the prompts in a extra focused manner, geared toward addressing hate speech particularly, and it will be attention-grabbing to see if this further friction within the course of helps cut back offensive incidents and studies.

Along with this, Fb has additionally introduced a brand new $5 million donation bundle for “organizations centered on racial justice and fairness for the API group”, whereas it’ll additionally assist to additional promote these teams with prime of feed prompts and alerts.

“All through the month of Might, folks in the USA will see a #StopAsianHate notification on the prime of their Information Feed the place they’ll donate to API organizations standing towards hate and discrimination.”

And eventually, Fb’s additionally added some new stickers and AR instruments, on Fb and Instagram, to allow customers to take part within the occasion, and present their help for the API group.

Instagram API month stickers

The brand new artistic choices had been designed in collaboration with NY-based digital artist Dingding Hu, whereas on WhatsApp, there is a new set of stickers designed by illustrator Gracia Lam, which concentrate on highlighting the energy of ladies from Asia and the Pacific Islands. 

Fb will even host a particular week of “Amplify API programming that includes Asian and Pacific Islander companies, creators, and leaders in the course of the week of Might seventeenth, whereas it is also seeking to spotlight API-owned companies through the “Outlets You Might Like” function on the principle Fb app.

Facebook API shops

Once more, given the rise in race-based assaults towards the Asian group, it is a key focus, and it is necessary that everyone seems to be to indicate their help, the place they’ll, all through the month, with the intention to empower freedom of expression, and freedom extra typically, inside our communities.

These instruments and initiatives will assist extra customers participate.

The brand new instruments shall be obtainable in Fb and Instagram all through the month.





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