Belgium is undeniably identified for its beer, and Cristal is the primary lager created within the nation. Beforehand, their packaging stored their distinctive place from being acknowledged, however due to WeWantMore Studio, they’ve actually restored their place within the Belgian lager world. The model’s coloration scheme has perpetually consisted of inexperienced and orange, however this new refresh brings in a wealthy scarlet pink and deep forest inexperienced that heightens the powerfulness of the model’s positioning. WeWantMore Studio has additionally represented Cristal’s fascinating roots by drawing in conventional components by way of the crest and the blown-up brand that is uniquely cropped on the backside. There’s an thrilling stability between the previous and the long run by way of this model’s redesign in a method that brings the model’s story and historical past to life.
Meet Cristal: a comparatively small beer model from the backwoods of a small nation. However not simply any beer and never simply any nation: Cristal is the primary lager made in Belgium – a nation identified for its beer. Though their place is downright distinctive, Cristal didn’t totally personal or displayed it up till now, just because their craft picture prevented it. We helped them reclaim their rightful place on the forefront of the Belgian lager panorama.
How do you make a model shine credibly, when its DNA is outlined by its modest Limburgian character? The reply is easy: keep near your roots and faucet into what Cristal has at all times been. A modest, easy lager. A real beer of the individuals. It’s this low-key character that makes Cristal the quintessential Belgian lager. Belgians are identified for his or her humble spirit and passionate communal life. Ardour is of their blood. It’s what unites them over widespread pursuits, from household to meals, from sports activities to science. By means of that collective ardour, they make nice issues occur. It’s the identical chain of ardour that makes Cristal what it’s. A collective of modest however passionate individuals, every doing their very own small half, from farmer to brewer to barman, bringing forth an attractive, usually Belgian lager. Enormously made, as a result of it’s made it collectively. Rebranding Cristal meant, above all, expressing these two important traits of the beer: the low-key, modest roots, and the chain of passionate individuals behind the beer.
To result in Cristal’s low-key character, we went again to their roots. Inexperienced and orange had at all times been the model’s dominant colors. We reclaimed them as a modern-day fiery heat pink mixed with inexperienced detailing. We additional reinterpreted Cristal’s heritage by utilizing their conventional graphic components in a brand new and thrilling method. A blow-up of the emblem cropped on the backside, adverts vitality. The heraldry hints at Cristal’s wealthy previous, however clearly seems ahead when it’s utilized in overprint.
Taking inspiration from small-scale display screen printing, the colourful new colors and typographical components work as graphic belongings, one playfully stacked one on high of the opposite. The visible identification feels recent and fashionable, however nonetheless matches the modest nature of the model. By way of pictures, we launched dynamic angles mixed with the colourful pink color to create an oversaturated seventies meals pictures vibe.
To specific Cristal’s different key attribute – the individuals behind the model – we commissioned illustrations of the farmers, brewers and bartenders important to the complete beer brewing course of. Their tales are delivered to life on the packaging and the web site.
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