Marketing
Monday May 17, 2021 By David Quintanilla
Clubhouse Outlines Plan for Next Stage of Android Roll Out


Sure, it is likely to be behind the occasions already, and sure, with extra audio social platforms being launched, the competitors is rising for the app.

However Clubhouse nonetheless has a powerful alternative for development, which it’s now trying to maximize with a broader Android rollout over the following week.

As outlined on this tweet, stemming from the app’s newest City Corridor assembly, Clubhouse is aiming to be absolutely accessible on Android by the top of the week, opening up the app to much more customers.

Effectively, theoretically not less than.

Whereas Clubhouse, the app, will likely be made accessible on all Android units, it’s going to nonetheless only be accessible via an invite-only process. So whereas, technically, tens of millions extra individuals will be capable of entry the platform, solely those that’ve been invited will truly be capable of log in.

So sure, extra entry, however not fully open, as such. No less than, not but.

Clubhouse’s invite-only method has been each its largest energy and largest weak point, in that it’s fueled a degree of exclusivity, and an air of FOMO across the app, boosting total curiosity. However it’s additionally change into a crutch, notably as Twitter has accelerated the growth of its personal Clubhouse-like Areas instrument.

With Areas now accessible to all Twitter customers with greater than 600 followers, on iOS and Android, that’s stolen Clubhouse’s thunder considerably, as Android customers, and people on iOS, have gotten extra used to tuning into audio rooms inside an app that they already know, and are all in a position to entry such equally, with out requiring a particular invite.

That might be what’s seen Clubhouse’s download numbers slow, that are anticipated to now see a lift as Android customers come into the fray.

Clubhouse downloads

Besides, it does appear that Twitter has blunted the app’s momentum considerably – whereas Fb has just launched the first stage of live testing for its Clubhouse-like audio social choices.

So whereas it’s clearly a constructive that Clubhouse is coming to extra customers, it’s tough to measure the potential impacts, and advantages, of such.

Will Clubhouse see a resurgence now that Android customers can log in – or will its invite-only method negate these features, and see the app’s numbers stay flat, as extra customers change into additional aligned to different, in-app audio social instruments?

It’s too early to put in writing Clubhouse off fully, however the problem earlier than it’s rising – and it probably must speed up person entry so much sooner to maintain up with the competitors.





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