Branding
Monday May 24, 2021 By David Quintanilla
Bursera – Your Inner Calm | Dieline


The black and white design for Bursera, designed by Alejandro Gavancho, proves that this can be a model that is centered on the classics and flexibility. This aromatherapy model is targeted on environmental sustainability, however in a manner that additionally represents the deeply calming nature of the merchandise themselves. The packaging is soothing, easy, and stunningly refreshing. The branding focuses on strong typography and creating hyperlinks between every of the merchandise with out dropping the general essence.


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Bursera is an aromatherapy model that’s centered on environmental sustainability and moral sourcing. They got here to us to create order of their present model by all of the strains of merchandise and to assist them attain and clearly replicate their imaginative and prescient for Bursera. We created a model that feels premium, however that additionally connects simply with individuals of their 20s and 30s by being minimal and stylish.

Strategically, we saved the black and white of the model to make it timeless and versatile, and in addition, along with the consumer we sought to make use of recycled and bio-degradable materiales that aren’t essentially craft/brown, this was to symbolize our ecological facet however with out dropping that premium really feel.

Structurally, we designed a system that permits adaptation by limiting the vary of some traits equivalent to hierarchy, color & typography. This additionally creates robust hyperlinks between every product with out dropping the model essence.

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