Branding
Monday May 3, 2021 By David Quintanilla
BrandOpus Helps Oscar Mayer Unify Portfolio In Brand Refresh | Dieline


Your sizzling canine may need a primary and final identify, however Oscar Mayer isn’t nearly your wiener. The model additionally makes chilly cuts, deli meats, and bacon. 

The corporate has been within the meat sport since 1883 and has grown right into a nationwide model from its midwestern roots. Quick ahead to as we speak, and Oscar Mayer finds itself trying to create a extra cohesive model identification throughout its portfolio of meaty deliciousness.

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The Wienermobile lovers enlisted the skills of company BrandOpus, which dipped into the 137 years value of name historical past to convey the identical playful vitality throughout the complete product vary whereas sustaining a definite identification amongst their respective opponents.

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Emblem earlier than and after.
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The rhomboid emblem is dynamic and serves as the identical stamp of high quality, and the signature yellow, used on Oscar Mayer’s packaging since 1927, is retained and used constantly on the complete line. Merchandise get grouped by colour—core choices like bacon, wieners, and bologna use pink as a secondary colour, whereas deli-fresh meats sport a “clear” praise to the company yellow. Premium, choose cuts use a secondary, wood-grained black, and the pure line of meats make the most of a clear white. 

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The Weinermobile, most related to the model’s sizzling canine and on the highway since 1936, can also be integrated into the entire vary of deli merchandise. A customized typeface that exudes pleasure replaces the beforehand disparate kind selections. Lastly, a brand new tagline, “Preserve it Oscar,” a part of a brand new inventive platform by promoting company Johannes Leonardo, is used to showcase the complete vary of Oscar Mayer’s deli items.

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Maintaining the enjoyable and whimsy on the core of Oscar Mayer, the brand new visible identification and path make use of the deli agency’s lengthy historical past to tie the complete vary collectively in a cohesive method, leveraging essentially the most recognizable and beloved components of the model with a crisp presentation.

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