Branding
Thursday April 29, 2021 By David Quintanilla
Bombay Sapphire’s New RTD Offering Aligns With The Brand’s Global Portfolio | Dieline


Knockout Design has designed the packaging for the brand new Bombay Sapphire Gin & Tonic that completely aligns with the feel and appear of the model’s international portfolio. The design is each trendy and pure by means of its upscale design that magnifies the model’s coloration palette. The cans are smooth and expertly packaged, and the intense blue is bound to make an impression out there crowded with canned drinks. Knockout Designs has knocked this one out of the park.


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Bombay Sapphire just lately launched a brand new vary of RTDs. The upscale and trendy design, created by drink specialist Knockout, is an ideal serve of traditional iconicity with a daring fashionable twist.

Bombay Sapphire® & Tonic took time to develop because the model was adamant that the product lived as much as shopper expectations by way of high quality, craft and elements. The general aim was to shake up the class with a RTD proposition that was unrivalled when it got here to style.

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The Bacardi-owned model briefed their longstanding companions at Knockout to craft packaging with a degree of sophistication not presently seen within the booming RTD class. It wanted to align with the premium feel and look of Bombay Sapphire’s international portfolio, while additionally conveying comfort within the easiest, but most trendy approach attainable.

“The RTD class continues to develop at a fast tempo, widening the goal demographics and driving the necessity for extra premium, increased high quality, grownup premixed serves,” feedback Dominic Burke, founder at Knockout. “In assembly this problem, Bombay Sapphire® & Tonic wanted a design that under no circumstances compromised the model’s premium proposition or its iconic aesthetic.”

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Knockout’s design reimagines Bombay Sapphire’s iconic equities for a up to date RTD expertise. The structure amplifies the model’s colors for standout, while additionally creating sufficient versatility to supply straightforward navigation between variants. Elegant typography, metallic detailing and a matte end bestow a complicated really feel, interesting to a contemporary crowd, while Queen Victoria’s cameo and the wordmark act as a stamp of authority, conveying credibility from the world’s primary premium gin.

“Bombay Sapphire® & Tonic has been a very long time coming as we refined a components that balanced the demand for an RTD product with our resolve to take care of Bombay Sapphire’s requirements of high quality,” feedback Adam Heims, international model director of Bombay Sapphire. “Knockout’s design displays the diligence and energy we put into creating the right serve and can certainly assist us stand out on this rising class with an expression that emanates sophistication with fashionable model and enchantment.”

Editorial photograph
Editorial photograph



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