The Canada-based design studio Studio Miles has just lately designed the rebranding for the pure physique care line Bless. The packaging displays the simplistic values of the model with out misrepresenting its 100% pure and vegan merchandise. Utilizing muted colours and the elegant but easy typeface brings a way of calmness to a model whose purpose is to do exactly that on your pores and skin and physique.
Branding and packaging for BLESS, an organization specializing in pure physique care merchandise
Problem: Step one of this undertaking was to consider a brand new distinctive identify for the corporate since their outdated identify was complicated concerning the nature and components used of their merchandise. A second problem was to established a graphic line sturdy sufficient visually to develop model recognition.
Resolution: After we spoke with the founders of the model, we got here up with the identify “Bless”, which suggests “the act of claiming or doing good”. Going with this precept, every letter of the phrase Bless rigorously represents their values and the nice they need to convey by means of their 100% pure ang vegan merchandise. A branding and a full vary of packaging in several codecs was conceptualized, all the time with the intention of reflecting the simplicity and the values of the model with out distorting it.
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