Branding
Tuesday June 1, 2021 By David Quintanilla
Begnis Catering, Design By Kanella, Rethinks Food Packaging One Loaf At A Time | Dieline


Carbs are my downfall. I can chow down on a loaf of french bread, a dozen of croissants or challah turned french toast. It is one thing I do not even each altering as a result of the doughy merchandise carry me such an immense sense of pleasure. Begnis Catering, designed by Kanella, makes me imagine that my largest downfall is perhaps my biggest energy because the packaging exudes a way of absolute luxurious. The packaging seems much less prefer it’s for meals and extra prefer it’s for a jewellery model. The foil emblem mixed with the pastel colours of beige, mint, and pink 5 off a novel and playful vibe. Begnis Catering is popping carb packaging into an announcement, and I’m right here for it.


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Begnis Catering hosts elite gastronomy occasions, with personal patisserie and bakery. A family-owned enterprise with a 35-year historical past within the catering, confectionery and bakery market, Begnis combines the normal values of personalised care and a focus to element, with an revolutionary spirit in the direction of style. The brand new typography-based emblem displays this bond between customer support perfection and unique connoisseur experiences.

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Specializing in the primary letter of the title, the brand new emblem consists of two mirroring arches which meet each other to characterize an all-embracing strategy to occasions of all types. Gold lettering defines the exclusivity and high-quality of providers, whereas the capital fonts give form to a prestigious signature. In terms of Begnis Patisserie and Bakery, the color palette is enriched with pastel hues of beige, mint and pink. The monogram emblem has been repeated to create a novel and energetic sample, aimed for packaging and different diversifications. Solely for ice-cream packaging, the above colors have been utilized in a bolder, playful mixture.

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Editorial photograph

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