Marketing
Thursday June 10, 2021 By David Quintanilla
All the Facebook Ad Sizes You Need to Know in 2021


Fb advert sizes change greater than a Radio Metropolis Rockette modifications costume.

From introducing new advert codecs to continually updating the scale and specs of present photos and movies, Fb likes to maintain digital entrepreneurs on our toes—and with good purpose.

One out of every five digital advert {dollars} is spent on Fb. The platform’s roughly 2 billion month-to-month customers spend a median of 53 minutes a day on the positioning—greater than Snapchat (33 minutes) and Instagram (32 minutes).

If you wish to attain eyeballs on-line, Fb is the place to do it. Meaning they’re all the time going to determine one of the best ways on your advertisements to attract in clients.

With all of the modifications although, how are you imagined to design eye-catching advertisements that’ll woo clients?

Properly now you’ll be able to, with this useful cheat sheet!

Facebook video ads sizes

When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.

Fb recommends importing video with sq. (1:1) or vertical (4:5, 9:16 and 16:9) facet ratios, to maximise compatibility on each desktop and cell screens. The platform additionally recommends protecting movies short (15 seconds or much less) and designing movies that work with and with out sound (by enabling captions).

For greatest outcomes, persist with the next specs for video advertisements:

Fb feed movies

GIF of Facebook feed video sizes

Minimal width: 120 px
Minimal top: 120 px
Decision: at the very least 1080 x 1080 px
Video ratio: 4:5
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 241 minutes

For all video advert sorts, Fb recommends importing the “highest decision supply video obtainable with out letter or pillar boxing.” Fb supplies an exhaustive list of facet ratios and options obtainable for every advert sort.

Illustration of Facebook feed video specs

Use MP4, GIF or MOV format, with a most file dimension of 4GB, and a most size of 241 min.

Fb on the spot article movies

Screenshot of a Facebook Instant Article video
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Video ratio: 9:16 to 16:9
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb in-stream movies

Facebook in-stream video example
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Advisable video ratio: 16:9 or 1:1 (however helps from 9:16 to 9:16)
Video file dimension: 4GB max
Minimal video size: 5 seconds
Most video size: 10 minutes (restrict might range relying on goal)

Fb Market video advertisements

Screenshot of a Facebook Marketplace video ad
Supply: Facebook

Advisable: Highest decision obtainable (at the very least 1080 x 1080 px)
Video ratio: 4:5 (however 9:16 to 16:9 is supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb Tales advertisements

Example of a Facebook Stories ad
Supply: Facebook

Advisable: Highest decision obtainable (at the very least 1080 x 1080 px)
Video ratio: 9:16 (1.91 to 9:16 supported)
Video file dimension: 4GB max
Most video size: 2 minutes

Fb video feeds

Example of a Facebook video feed ad
Supply: Facebook

Fb video feeds are completely different from in-stream movies and Fb movies you see in your newsfeed. When a consumer clicks on a video of their feed, that video will open up in a participant with different video feeds under. These advertisements seem in these video feeds.

Advisable: Highest decision obtainable (at the very least 1080 x 1080 px)
Video ratio: 4:5 (16:9 to 9:16 supported)
Video file dimension: 4GB max
Minimal video size: 1 second
Most video size: 240 minutes

Fb picture advertisements dimension

Your clients wish to see what they’re shopping for earlier than they purchase it.

So if you wish to get your viewers’s consideration on Fb, you should embody photos in your advertisements, ideally ones that showcase your product or model in a singular, eye-catching method.

However designing picture advertisements for Fb might be tough. Totally different advert locations (newsfeed, Messenger, the correct column) and show codecs (cell, desktop) generally name for various advert sizes. Fb’s Advertisements Supervisor now even allows you to upload different images for different display formats, and preview the best way an advert seems earlier than it goes reside.

For greatest outcomes, persist with the next specs for picture advertisements:

Fb feed photos

Example of a Facebook image ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Minimal width: 600 pixels
Minimal top: 600 pixels
Side ratio: 1:91 to 1:1

For all picture advertisements, Fb recommends that you simply add “the best decision picture obtainable” in both .JPG or .PNG format, cropped to a supported facet ratio.

Fb proper column photos

Screenshot of a right column ad on Facebook
Supply: Facebook

Ratio: 1:1 (1.91:1 to 1:1 supported)
Minimal width: 254 pixels
Minimal top: 133 pixels
Decision: at the very least 1080 x 1080

Keep in mind that proper column advertisements are a desktop-only format, however that they “might seem in different areas of the positioning” too.

Fb On the spot Article photos

Screenshot of a Facebook Instant Article ad
Supply: Facebook

Most file dimension: 30 MB
Side ratio: 1.91:1 to 1:1
Decision: at the very least 1080 x 1080 px

Fb Market photos

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Most file dimension: 30 MB
Side ratio: 1:1
Decision: at the very least 1080 x 1080 px

Fb Tales

Facebook image ad on Facebook Stories
Supply: Facebook

For those who use a nonetheless picture in your Fb Tales advert, Fb recommends that you simply hold about 14% or 250 pixels at each the highest and backside of your picture “free from texts and logos.” That forestalls it from being lined up by instruments equivalent to calls-to-action and your profile icon.

Most file dimension: 30 MB
Side ratio: 1:1
Decision: at the very least 1080 x 1080 px
Minimal width: 500 px
Most file dimension: 30 MB

Fb search outcomes photos

Example of Facebook search results ads
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Side ratio: 1.91:1
Minimal picture width: 600 pixels
Minimal picture top: 600 pixels

Fb carousel advertisements dimension

GIF of different Facebook carousel ads sizes

Carousels allow you to showcase as much as 10 photos or movies in a single advert, with out having the consumer navigate to a brand new web page.

Carousels can seem in six completely different locations on Fb: the principle Fb feed, the correct column, on the spot articles, Fb Market, the Fb Viewers Community, and Fb Messenger. However all carousel codecs use comparable picture and video specs.

Fb feed carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: at the very least 1080 1080 pixels
Most picture file dimension: 30MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10
File sorts: PNG, JPG, MP4, MOV, GIF

Fb proper column carousels

Screenshot Facebook feed carousel ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb On the spot Article carousels

Screenshot of Facebook feed instant article ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Market carousels

Screenshot of a Facebook Marketplace image ad
Supply: Facebook

Decision: at the very least 1080 x 1080 px
Most picture file dimension: 30 MB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb Tales carousels

Screenshot of a Facebook Stories carouselad
Supply: Facebook

You may exhibit three photos in a single advert on Fb Tales with Expandable Carousel. When a consumer arrives at your story, they’ll have the chance to faucet on the cardboard and see two extra playing cards.

Decision: at the very least 1080 x 1080 pixels
Most picture file dimension: 30 MB
Advisable ratio: 1:1
Minimal width: 500 pixels
Minimal variety of playing cards: 3
Most variety of playing cards: 3

Fb search outcomes

Screenshot of a Facebook search results ad
Supply: Facebook

Decision: at the very least 1080 x 1080 pixels
Most picture file dimension: 30 MB
Most video dimension: 4 GB
Ratio: 1:1
Minimal variety of playing cards: 2
Most variety of playing cards: 10

Fb assortment advertisements dimension

Collections are an advert sort that makes it simpler for customers to browse and buy merchandise instantly within the Fb feed. A Assortment normally features a cowl picture or video adopted by a number of product photos.

You may select to have your video autoplay when a consumer scrolls over your assortment. Clicking the video will open Instant Experience, a full-screen expertise designed to drive visitors on to your product pages. You may add buttons, carousels, pictures, textual content and video to On the spot Expertise advertisements. Video and audio will mechanically play while you scroll previous them within the app.

Fb feed collections

Screenshot of a Facebook feed collection ad
Supply: Facebook

The primary media asset in your On the spot Expertise would be the cowl picture or video that exhibits up in your assortment advert.

Any vertical photos may be cropped to a max 1:1 ratio.

Decision: at the very least 1080 x 1080 pixels
Max facet ratio: 1:1
File sorts: JPG, PNG, MP4, MOV, GIF
Most picture file dimension: 30 MB
Most video file dimension: 4 GB

Extra Fb promoting sources

The artwork of Fb promoting is extra than simply sizes and specs. Right here’s what you’ll must know to create a really profitable marketing campaign:

Get probably the most out of your Fb advert finances with AdEspresso by Hootsuite or Hootsuite Advertisements. Each are highly effective choices that make it simple to create, handle, and optimize campaigns.

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