Mezcal is a distilled spirit created from a number of kinds of agave, in contrast to tequila, which will get produced from a particular sort of agave. Mezcal, nevertheless, can come from any species of the plant.
The Mexican spirit has grown in recognition lately, and based on some analysts, is on monitor to proceed growing in each gross sales and consumption. Although produced all through Mexico, most mezcal will get made within the southern state of Oaxaca, a land filled with mysticism that serves because the inspiration for Agua Mágica’s branding and packaging.
A brand new mezcal model targeted on historically produced small-batch spirits, Agua Mágica’s smoky elixir will get complimented by folkloric motifs and magical realism to painting the wealthy, vibrant space the place it comes from along with the lives of the people who produce it. The alcoholic elixir performs a big function in the neighborhood, served up in good instances and unhealthy, and even particular events.
The visible identification, branding, and packaging, developed with company Mythology, weaves collectively conventional themes and patterns present in Oaxaca, resembling geometric patterns and depictions of mezcal making and ingesting all through the packaging. The bottle is broad on the backside, with a slight blue tint, and wrapped with wire. The label is exquisitely detailed, with a number of the copy curiously upside-down. The typography has a circulate and air of magic to it, reinforcing the model’s mystic vibe. Historical lore and gothic themes are intertwined and remixed in a contemporary approach, an genuine reflection, in some methods, of Oaxaca itself, with Spanish cathedrals and historic temples current in the identical area.
Agua Mágica Mezcal Joven is out there now for buy and behind the bar of a few of NYC’s most interesting Mexican eating places, together with Cosme, Atla, and Sobre Masa.
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