Branding
Friday May 28, 2021 By David Quintanilla
Agency Sister Studio And Health-Ade Follow Their Gut In Brand Refresh | Dieline


Based in 2012, kombucha brewer Health-Ade bloomed from its humble, farmer’s market beginnings to a number one model within the business, concurrently amplifying and driving the buyer curiosity in probiotics and useful ready-to-drink merchandise class. The naturally fortified fermented tea incorporates dwell organisms and vitamins that enhance “intestine well being” by contributing to the interior biome dwelling contained in the gastrointestinal system. 

In fact, many people just about dwell kombucha and that it’s a useful beverage that promotes wellness, however understanding how the fermented tea works and why intestine well being is important continues to be nearer to the farmer’s market stall than it needs to be. To demystify kombucha and produce extra understanding to its advantages, Well being-Ade is redoubling its efforts to tell and educate with entertaining media campaigns, scientific trials, new branding, and, sure, up to date packaging.

Editorial photograph

Enlisting the companies of the company Sister Studio, the crew made refined modifications to the brand, giving it a extra polished look. Bottle labels obtain daring gradient backgrounds to switch the extra sterile white. Well being-Ade’s solid of characters representing flavors and substances can also be up to date, and new copy will get targeted on the advantages to intestine well being. The brand new branding maintains a convivial, approachable, and bubbly tone and execution.

Editorial photograph
Editorial photograph

Within the better-for-you beverage class, Well being-Ade is altering the title of its soda sub-brand, dropping “Booch” for merely Well being-Ade Pop. The soda makes use of vivid colours, identical to the kombucha bottles, however in a stable background fairly than a gradient. Enjoyable typography and illustrations of the first flavors get used on the slim cans, with core visible components resembling the brand anchoring the highest line to the Well being-Ade mom model.

“We noticed a possibility to light up the which means behind the model’s tagline ‘Comply with Your Intestine!’ and speak about intestine well being in a means that resonates with a broader, extra various viewers. The model refresh and marketing campaign increase the dialog about intestine well being by unpacking the intestine’s influential position in our on a regular basis lives (your cognition, temper, power, and many others.) in a means that aligns to the model’s bubbly ‘completely satisfied intestine’ character,” mentioned Sister Studio co-founder and inventive director Lana Shahmoradian by way of press launch.



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