Branding
Thursday May 27, 2021 By David Quintanilla
Adobe Sustainable Design of the Year Winner Bee Loop Kicks the Plastic Bear to the Curb | Dieline


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For many of designer Aurimas Kadzevi?ius’s childhood, a lot of his father’s dialog across the dinner desk revolved round bees—he talked about their pollinating crops and the way vital they’re to the setting, but additionally how they lived, sprinkled with some bee philosophy regarding how a lot people might actually study from them. In any case, pollinators like bees have an immense impact on 35% of the world’s crop production.

“The whole lot is bees,” jokes Aurimas.

Aurimas’s household is from a small village in Lithuania (“His village appears like a fairytale,” says his translator of Naujas Strunaitis throughout our interview), and his father is a farmer and a beekeeper who tends to round 100 bee households.

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After all, Aurimas can also be allergic to bees, and he’s fortunate that his mom works in a neighborhood hospital, as the 2 events when he was stung resulted in him blowing up just like the Michelin Man. However that hasn’t stopped him from staying concerned along with his father’s small enterprise, as he additionally occurs to be Aurimas’s consumer. And, as a consumer, he may even be impressed as his son simply snagged the Adobe Sustainable Design of the Yr from Dieline Awards for his work.

Editorial photograph
Editorial photograph

Eager to create a completely closed-loop packaging system, Aurimas developed the packaging for his father’s locally-grown honey. Dubbed Bee Loop, the honey pot will get constructed from beeswax, and it’s recyclable, renewable, biodegradable, natural, antifungal, antiviral, antiseptic, and antibacterial. And if that weren’t sufficient, it’s even edible. The packaging solely consists of two supplies—beeswax and a skinny piece of natural linen used to open the vessel itself. 

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The concept first got here to him three years in the past. He knew he needed to create one thing that existed in a closed loop—that was essential to the mission as a result of it was an ethos instilled in him by his father. It was an “ashes to ashes” mission, in accordance with Aurimas. “The honey feels higher in wax,” he says. “It’s at residence.”

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And so he tinkered and talked concerning the mission, handcrafting greater than 20 completely different honey pots earlier than he landed on the packaging. “Once I create one thing, I need to create one thing you’ll be able to’t discover on the planet,” he admits.

Editorial photograph
Editorial photograph

Taking affect and some ideas from his pal and ceramic artist Simona Kaunaite, Aurimas settled on a minimal pot for the honey, initially utilizing a plaster mannequin to land on the shape—“I’m not a sculptor,” he jokes. The completed product is easy, pure, and even primitive, but it nonetheless has a refined, trendy look. However he additionally needed to maintain the pot label-free, so as a substitute of wrapping it with a number of stickers and paper with messages about the way it’s anti-this-or-that, he used a scorching stamp to model the wax with the emblem, preserving the packaging completely uncomplicated and stylish.

Editorial photograph
Editorial photograph

Whenever you’re finished with it, you come to the honey pot to Bee Loop, but when that’s not within the playing cards, to not fear, as it would biodegrade naturally. Or extra poetically, as Aurimas places it, “When the beekeeper returns beeswax to the hive, the circle of honey making continues. Or as we, the beekeepers, wish to name it, the Bee Loop.”

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The win is a particular one for Aurimas. “That is the primary mission that got here from my coronary heart,” he admits. “It didn’t come from the consumer. This wasn’t for cash. It got here from my household. That is information my father gave me.”

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Editorial photograph

And that’s information which Aurimas believes can have an immense impression, even when it comes from such a seemingly small nook of the world. He believes that design can result in significant change on the planet, as a result of he’s offering creatives with a roadmap as to how they’ll think about stunning merchandise that don’t actively hurt the setting by giving customers one other piece of packaging that they don’t really need—on this case, a plastic bear-shaped bottle, regardless of how cute that bear is. 

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Secondly, the mission is important as a result of it exhibits youthful designers in his native Lithuania that good design doesn’t simply come from the likes of New York Metropolis, London, or every other huge design agency. Innovation and environmentally-friendly design can begin at residence, and it’s about difficult your self to create these options. You do not want the backing of a globally acknowledged model as a result of, frankly, they’re nonetheless packaging lots of their merchandise in unsustainable supplies, regardless of what number of occasions they let you know they’re engaged on it, and, oh, you’ll see the fruits of these labors by 2030. 

“Our planet wants it at the moment as a lot as potential,” he says. 

“We’re huge followers of sustainability and ecological actions. We have to train that we should always take into consideration zero-waste and infinite loops. That’s the way in which we save our planet.”

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Photographs by: Marius Linauskas





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